Toronto’s Most Luxurious Restroom Experience: Cashmere UltraLuxe® Bathroom Guide™ Unveiled
Today marks the unveiling of a groundbreaking addition to the city’s culinary landscape: the Cashmere UltraLuxe® Bathroom Guide™. Kruger Products, Canada’s leading tissue manufacturer, introduces this exclusive guide to recognize and celebrate the most luxurious restroom experiences across Toronto’s vibrant restaurant scene.
For years, restaurants have been lauded for their cuisine, ambiance, and service, but one aspect often overlooked is the restroom. The Cashmere UltraLuxe® Bathroom Guide™ aims to change that by establishing a new standard of excellence for restroom facilities.
The guide employs the innovative Fleur rating system, inspired by Cashmere UltraLuxe®’s unique embossing pattern, to evaluate restroom excellence. Restaurants are assessed on criteria such as lighting, amenities, comfort, and overall experience. Those scoring 70 and above are awarded one, two, or three Fleurs, signifying varying levels of luxury.
The inaugural inductees to the Cashmere UltraLuxe® Bathroom Guide™ include DaNico, Piano Piano, and And/Ore, with each receiving either one, two, or three Fleurs based on their exceptional restroom offerings. Victor Barry, CEO, Chef & Co-Founder of Piano Piano, expressed excitement at being included in the guide, highlighting the inspiration it provides for future restroom designs.
Susan Irving, CMO at Kruger Products, emphasized the importance of consumer experience in selecting Cashmere UltraLuxe® as the lead for this guide. She noted that recognizing beautiful restaurant bathrooms is a natural extension of Canada’s remarkable culinary scene.
The Cashmere UltraLuxe® Bathroom Guide™ will expand to include additional top-rated Toronto restaurant bathrooms later this year, with plans to add more cities in 2025. Consumers and venues are encouraged to nominate their favorite restaurant bathrooms using the hashtag #UltraluxeBathroomGuide or online at www.UltraluxeBathroomGuide.ca.
With this innovative initiative, Kruger Products is not only elevating the dining experience but also shining a spotlight on the often-overlooked aspect of restroom design and comfort.
Commentary:
The introduction of the Cashmere UltraLuxe® Bathroom Guide™ reflects a growing trend in the hospitality industry to prioritize every aspect of the customer experience, including restroom facilities. By recognizing and celebrating luxurious restroom environments, Kruger Products is not only promoting its own brand but also encouraging restaurants to invest in enhancing all aspects of their guests’ experience. This initiative could potentially lead to a broader discussion within the industry about the importance of restroom design and cleanliness, ultimately benefiting both consumers and businesses alike.
