Leisure and Lifestyle

Peroni Nastro Azzurro Stile Capri Makes Waves in Ontario: A Taste of Mediterranean Luxury Arrives at LCBO

Toronto – Ontario beer enthusiasts are in for a treat this summer as Peroni Nastro Azzurro Stile Capri, a Mediterranean-inspired lager, makes its highly-anticipated debut in the region. Exclusively available at the LCBO, this new offering from Peroni promises to redefine the easy-drinking category with its refreshing taste and luxurious presentation.

Stile Capri, previously launched to critical acclaim in Italy, the United Kingdom & Ireland, Romania, Hungary, and Australia since April 2023, finally graces North American shores, bringing with it the essence of Italian coastal living. Brewed with a delicate touch of Sicilian lemon zest, this lager captures the spirit of a sun-soaked Italian beach holiday in every sip, all while boasting a modest ABV of 4.2%.

What truly sets Stile Capri apart is its packaging. For the first time in the brand’s storied history, Peroni Nastro Azzurro will be served in a clear ‘flint’ bottle, showcasing the beer’s golden hue and adding an extra touch of sophistication to the drinking experience.

Grant McKenzie, Chief Marketing Officer of Asahi Europe & International, expressed excitement about the Ontario launch, citing it as a pivotal moment in the brand’s journey towards global recognition. “Peroni Nastro Azzurro is uniquely placed to deliver a disruptive and delicious premium offer that excites consumers,” McKenzie remarked. “Stile Capri aims to bring a taste of the Italian coast to Canadians, wherever they may be.”

To accompany the launch, a comprehensive local marketing campaign is set to roll out, featuring outdoor and digital media that captures the essence of “The Taste That Takes You There.” With its blend of Italian craftsmanship and Mediterranean allure, Peroni Nastro Azzurro Stile Capri is poised to become a staple of summer gatherings and beachside escapades across Ontario.

For more information on Peroni Nastro Azzurro Stile Capri, visit peroniitalia.com/StileCapri or follow @peroni_ca on social media.

Commentary:

The arrival of Peroni Nastro Azzurro Stile Capri in Ontario represents more than just a new beer hitting the shelves; it’s a testament to the enduring appeal of Italian craftsmanship and luxury. As consumers increasingly seek out unique and premium drinking experiences, Stile Capri’s blend of refreshing flavors and elegant presentation is sure to make it a standout choice for summer gatherings and leisurely moments alike.

With its strategic launch at the LCBO and accompanying marketing campaign, Peroni is positioning Stile Capri as a must-have beverage for those looking to elevate their summer celebrations. As Ontario embraces warmer weather and outdoor activities, the timing couldn’t be better for this Mediterranean-inspired lager to make its mark on the local beer scene. Cheers to a summer filled with the taste of Capri!

Tiana Squire

Tiana Squire is our Leisure and Lifestyle Writer, dedicated to covering a wide array of topics including restaurants & bars, fashion, travel and tourism, family events and entertainment. With a passion for exploring and sharing the best in leisure experiences, Tiana brings her unique perspective and enthusiasm to each piece she writes. For inquiries or feedback, contact Tiana at tiana.squire@gtaweekly.ca.

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