BR Brings Beach Vibes to Toronto for National Ice Cream Month

TORONTO – As July approaches, Baskin-Robbins is set to make waves in Toronto with its latest lineup celebrating National Ice Cream Month. Embracing the summer spirit, the renowned ice cream chain unveils its ‘Tidal Crave’ campaign, featuring the return of the beloved Beach Day flavour as its highlight.

The July Flavour of the Month promises a refreshing twist: blue-coloured, vanilla and sea salt-infused ice cream swirled with a graham cracker ribbon, and generously loaded with milk chocolate caramel-filled turtles and vibrant icing flecks. This tantalizing creation serves as the cornerstone for a trio of new beach-themed treats: the Beach Day Sundae, adorned with caramel sauce, graham cracker dust, and a waffle chip; and the Beach Day Specialty Milkshake, layered with caramel sauce and topped with a sprinkle of graham cracker dust.

Natalie Joseph, spokesperson for Baskin-Robbins Canada, expressed excitement about the campaign, stating, “It’s a new month, a new summer season, and a new explosion of flavours at Baskin-Robbins this July. We’re calling it our Tidal Crave campaign – and it’s worth jumping into.”

In addition to these indulgent offerings, Baskin-Robbins invites Torontonians to explore their range of Ultimate Take-Home Sundaes and Non-Dairy Fruit Smoothies made with real fruit, perfect for enjoying during the warm summer days.

To cap off the month, Baskin-Robbins will host its annual ‘Celebrate 31’ promotion on Sunday, July 21st, offering 31% off all single-priced pre-packs, including popular flavours like Gold Medal Ribbon and Mango Tango.

For more information on these delectable offerings and to plan your visit, visit baskinrobbins.ca.

Founded in 1984, National Ice Cream Day on July 21st promises to be a sweet celebration for ice cream enthusiasts across Toronto.

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