WWF-Canada Unveils New Holiday Gift Options to Support Wildlife Conservation

TORONTO – With the holiday season approaching, World Wildlife Fund Canada (WWF-Canada) has introduced new additions to its symbolic adoption collection, offering gift options that support wildlife conservation efforts. This year, the sea otter joins the lineup, while the popular African lion makes a limited-time return to the WWF-Canada shop. Proceeds from these symbolic adoptions fund conservation projects aimed at restoring and protecting habitats for at-risk species across Canada.

The symbolic adoption kits feature true-to-life plush toys crafted with input from species experts to ensure realistic details. Each kit includes an educational poster about the chosen species, a personalized adoption certificate, and an optional reusable tote bag. These unique items are more than just gifts—they are a way to contribute to real-world conservation efforts while delighting animal lovers.

WWF-Canada’s holiday shop offers more than 45 symbolic adoption options, along with other wildlife-themed gifts such as greeting cards, socks, hoodies, and digital gifts. Every purchase contributes directly to WWF-Canada’s initiatives, which include creating marine protected areas, advocating for sustainable environmental policies, and restoring coastal habitats.

Sea Otter Adoption Supports Ocean Health

The new sea otter plush highlights the species’ crucial role in marine ecosystems. By consuming sea urchins, sea otters help maintain the health of kelp forests, which are important carbon sinks and habitats for a variety of marine life. Conservation efforts funded through this adoption kit will support initiatives such as marine protection advocacy and the prevention of harmful ship waste dumping.

The sea otter plush features distinctive characteristics, including big, webbed feet, thick brown fur, and a rounded tail, mirroring the appearance of a sea otter at rest.

African Lion Symbolic Adoption Returns

After a hiatus, the African lion adoption kit is back for the holiday season. Lions, as apex predators, play a vital role in balancing ecosystems by controlling herbivore populations, which helps preserve grasslands. The limited-edition lion plush sports a golden-brown coat, thick mane, and retractable claws, echoing the majestic appearance of the species in the wild.

Additional Gifts That Support Wildlife

WWF-Canada’s shop also offers items designed to appeal to a variety of tastes while supporting conservation:

• Jefferson Giraffe Adoption Kit: Aimed at young animal enthusiasts, this new plush helps fund efforts to protect wildlife for future generations.
• Wildlife-Themed Socks: Available in designs featuring polar bears, monarch butterflies, and sea turtles, these socks help fund conservation projects.
• Greeting Cards: Featuring artwork by Canadian artists, these cards support wildlife preservation initiatives.
• Eco-Friendly Hoodies: Made from sustainable materials, these hoodies help combat environmental threats to species.
• Digital Gifts: Perfect for last-minute shoppers, these virtual gifts support conservation while offering a meaningful holiday gesture.

How to Order

Shoppers can browse the full collection at wwf.ca/shop or call 1-800-267-2632. Orders placed by December 16 (December 11 for rural areas) are guaranteed for holiday delivery. Free shipping is available on purchases of two or more adoption kits or orders over $90.

WWF-Canada is dedicated to effective conservation strategies that combat climate change and reverse wildlife loss. Using science and Indigenous knowledge, WWF-Canada’s initiatives aim to build a future where nature, wildlife, and people thrive.

For more information, visit wwf.ca.

This season, make a gift that truly counts—support wildlife conservation through WWF-Canada’s holiday offerings.