WONDER Bread Declares Triangle Sandwiches the Superior Cut
TORONTO — After years of spirited debate across social media, news outlets, and dinner tables, WONDER has officially declared triangle-cut sandwiches as the best way to enjoy this lunchtime staple. The iconic brand, a beloved household name in Canada for nearly a century, has now embraced the title of “The Official Bread of Triangle Sandwiches.”
WONDER’s commitment to triangle sandwiches is backed by a recent Angus Reid study revealing that 60% of English-speaking Canadians prefer their sandwiches cut into triangles over rectangles. Among this group, reasons for the preference vary: 54% cite appearance, 31% reflect on nostalgia, 17% believe it maximizes bites, and 14% claim it enhances taste.
According to culinary experts, the triangle cut is not just aesthetically pleasing; it also offers a superior eating experience. BBC Science Focus highlights that triangular sandwiches provide more filling per bite, allowing for a more satisfying taste experience. Architect Kevin Harris supports this notion, stating, “The diagonal cut exposes more of the interior of the sandwich, engaging more of your senses before you take the first bite.”
Chef Sandor, from Ontario’s popular grilled cheese truck, Fo’Cheezy, champions the triangle cut as well. He explains, “A triangle cut sandwich creates a more enticing first to last bite, which helps to create a more delicious flavor experience. A mouthwatering WONDER triangle cut sandwich is what my customers have come to expect.”
In celebration of this declaration, WONDER is revamping its branding, swapping its iconic primary-colored bubbles for triangular designs. Angela McInenly, Head of Marketing and Brand Development at Wonderbrands, emphasized the company’s authority in the sandwich realm. “By settling this age-old debate, we wanted to remind Canadians that WONDER Bread can provide an inspiring canvas for many culinary creations – and sometimes all it takes is cutting your sandwich into triangles.”
Canadians are encouraged to participate in this triangle sandwich movement by visiting wonderbread.ca/triangles. Those who pledge their support will receive a coupon for 45 cents off their next loaf of WONDER Bread. The company has also launched a new commercial promoting triangle sandwiches, inviting people to join the conversation on social media with hashtags #WonderForTriangles and #ItStartsWithWonder.
As the debate over sandwich cutting comes to a close, WONDER aims to unite Canadians in their love for triangle sandwiches, proving that sometimes the best things in life are simply a matter of perspective—and a good slice of bread.
