Volkswagen Canada Joins Canada Soccer as Exclusive Automotive Sponsor
AJAX, ON – Volkswagen Canada has officially joined the Canada Soccer roster as its Exclusive Automotive Sponsor, further strengthening its commitment to the sport’s growth across the country. The partnership, negotiated by Canadian Soccer Business, solidifies Volkswagen’s role in the Canadian soccer ecosystem, from grassroots initiatives to the national stage.
With a rich history in Canada since 1952, Volkswagen has long supported soccer, including its ongoing partnership with the Canadian Premier League (CPL) since 2019. This new agreement with Canada Soccer underscores Volkswagen’s dedication to fostering the sport’s continued expansion and accessibility.
“Volkswagen Canada is thrilled to join Canada Soccer in its pursuit of excellence,” said Edgar Estrada, President of Volkswagen Canada. “Just like Canada’s National Teams, we’re driven by a passion for precision and performance – on the field and on the road. We understand that soccer is a game that truly connects Canadians, and we’re proud to play a bigger role in ensuring that continues to happen.”
A Legacy of Support for Soccer in Canada
Volkswagen’s involvement in soccer extends beyond sponsorship. Through its Volkswagen FC: Game Changers program, launched in 2022, the automaker has contributed over $70,000 to community initiatives supporting the sport. The company’s focus on accessibility and inclusivity aligns with Canada Soccer’s goal of growing the game nationwide.
Peter Augruso, President of Canada Soccer, highlighted the impact of this partnership: “The excitement and momentum around soccer in Canada right now is unmistakable. By supporting Canada Soccer, Volkswagen Canada will be a key player in the National Teams’ journey to international success, as well as connecting new players and fans to the game.”
The timing of this partnership is significant as Canada prepares to co-host the FIFA World Cup in 2026. With soccer participation at an all-time high, Volkswagen’s support will play a crucial role in strengthening the sport’s presence at all levels.
Volkswagen’s Continued Commitment to Excellence
Volkswagen Canada’s latest addition to its lineup, the all-electric ID. Buzz, recently named the 2025 North American Utility Vehicle of the Year, exemplifies the company’s commitment to innovation and performance. With a focus on safety, endurance, and sustainability, Volkswagen continues to deliver vehicles that meet the evolving needs of Canadians.
Mark Noonan, CEO of Canadian Soccer Business and Commissioner of the Canadian Premier League, emphasized Volkswagen’s ongoing dedication to the sport: “As a founding partner of the Canadian Premier League, Volkswagen Canada has long believed in the potential of our domestic game and has continually shown its faith by activating to benefit everyone who cares about Canadian soccer. We are thrilled that they will now be able to extend their reach as the Exclusive Automotive Sponsor of Canada Soccer.”
Driving Forward Together
As the countdown to the 2026 FIFA World Cup continues, the partnership between Volkswagen Canada and Canada Soccer represents a major milestone in the sport’s growth. With a shared vision of making soccer more accessible and engaging for all Canadians, Volkswagen is set to play a pivotal role in the sport’s future.
For more information on Canada Soccer, visit www.canadasoccer.com.
SOURCE Volkswagen Canada
