Ultraviolet (UV) Safety Month: Essential Tips for Skin Protection

TORONTO – As July comes to a close, it’s a crucial time to reflect on Ultraviolet (UV) Safety Month and reinforce the importance of UV protection. With summer in full swing and Canadians spending more time outdoors, prioritizing skin safety remains essential.

Understanding UV Radiation

UV radiation, a type of electromagnetic radiation emitted by the sun, consists of three main types: UVA, UVB, and UVC. While UVC is mostly absorbed by the Earth’s atmosphere, UVA and UVB rays penetrate the atmosphere and impact our skin.

• UVB rays primarily cause sunburn and play a key role in skin cancer development.
• UVA rays penetrate deeper into the skin, leading to premature aging, wrinkles, and contributing to skin cancer risk.

Choosing the Right Sunscreen

For those with sensitive skin, mineral sunscreens are a great choice. Mineral actives, such as those found in the Aveeno® Protect + Soothe line, are not absorbed by the skin, providing effective protection from UV radiation without leaving a white cast. This sunscreen line comes in various formats to suit different needs.

Tips for UV Protection

To help Canadians safeguard their skin as summer winds down, here are some essential tips for UV protection:

1. Use Sunscreen Daily: Incorporate broad-spectrum sunscreen with SPF 30 or higher into your daily skincare routine. Recommended options include:
   • Aveeno® Protect + Soothe Face Mineral Sunscreen SPF 30
   • Aveeno® Protect + Soothe Mineral Sunscreen Stick Sensitive Skin SPF 50
   • Aveeno® Protect + Soothe Sensitive Skin Mineral Sunscreen SPF 30
2. Wear Protective Clothing: Opt for lightweight, tightly woven clothing and wide-brimmed hats to shield your skin from direct UV exposure.
3. Seek Shade: When outdoors, especially during peak sun hours (10 a.m. to 4 p.m.), seek shade under trees, umbrellas, or canopies.
4. Stay Hydrated: Drink plenty of water to keep your skin hydrated from the inside out, especially on hot, sunny days.
5. Check the UV Index: Be aware of the UV index in your area and plan outdoor activities accordingly. Higher UV index levels mean greater risk of sunburn.

Stay Safe and Enjoy the Sun

As summer wraps up, remember that consistent and proactive skin care is key to long-term skin health. By following these tips, Canadians can continue to enjoy the sun safely and protect their skin from harmful UV radiation.