Ultra Violette Set to Illuminate Canadian Skincare Scene with SKINSCREENS Launch at Sephora

TORONTO — The eagerly awaited debut of Ultra Violette, the acclaimed Australian sunscreen brand, is set to make waves across Canada as it unveils its SKINSCREENS collection on April 14th, 2024. This milestone marks the brand’s North American premiere, with products becoming available both online at Sephora.ca and in Sephora stores nationwide.

Co-founded by industry experts Ava Chandler-Matthews and Bec Jefferd, Ultra Violette has earned a global reputation for revolutionizing sun protection. Their SKINSCREENS collection transcends traditional sunscreen by seamlessly integrating skincare actives into its formulations, delivering not only superior sun protection but also nourishment and hydration to the skin.

“In Australia, where the sun can be unforgiving, our SPF had to meet the highest standards before it even reached the shelves,” explains Chandler-Matthews. “Our mission was not just to protect from harmful UV rays but also to enhance the overall skincare experience.”

Jefferd underscores the importance of sun protection, stating, “Sunscreen is the ultimate anti-aging product. It’s about safeguarding your skin against daily UV exposure, and our range offers solutions for every skin type, tone, and occasion.”

The launch lineup at Sephora Canada will feature three flagship products: the Supreme Hydrating Facial Screen SPF 50, Lean Mineral Mattifying Screen SPF 50+, and Extreme Hydrating Body & Hand Screen SPF 50+. Each product has garnered rave reviews, boasting over 5,000 5-star ratings and reflecting consumers’ trust and satisfaction.

Jane Nugent, Senior Vice President of Merchandising at Sephora Canada, expresses enthusiasm for the partnership, stating, “At Sephora, we are committed to offering our clients the latest innovations in beauty. The arrival of Ultra Violette aligns perfectly with this mission, and we can’t wait to introduce Canadian customers to their groundbreaking suncare solutions.”

Ultra Violette’s expansion into Canada signifies a significant step forward for the brand, known for its commitment to quality, efficacy, and innovation. With Sephora as its retail partner, Ultra Violette aims to empower Canadians to embrace sun protection as an essential component of their skincare regimen.