Toronto Prepares for Taylor Swift’s Eras Tour Takeover, Unveils Swift-Inspired Experiences for Fans
Toronto, ON — Anticipation is reaching fever pitch as Toronto gears up for one of the year’s biggest concert events, Taylor Swift’s Eras Tour. With six shows scheduled at the Rogers Centre on November 14, 15, 16, 21, 22, and 23, Swift’s upcoming performances mark the largest number of concert dates in a single North American city outside of Los Angeles.
Hosting an expected 240,000 concert-goers, Toronto is ready to welcome Swifties with a range of exclusive Swift-inspired experiences across the city. From unique hotel packages to themed dining and fan events, the city’s tourism authority, Destination Toronto, has organized an array of offerings to help fans celebrate Swift’s visit in style.
Where to Stay
Toronto’s top hotels, including the Toronto Marriott City Centre Hotel, Bisha Hotel, Omni King Edward Hotel, and 1Hotel, are offering special packages for Swift’s concert series. Fans staying in these accommodations will find themselves within walking distance of the Rogers Centre, making it easy to access the concert venue and other downtown hotspots. Additionally, a segment of Queen Street West and John Street near the Rogers Centre will be temporarily renamed “Taylor Swift Way” for November, offering fans the ultimate immersive experience as they traverse a street dedicated to the pop icon.
Unique Fan Events and Activities
For Swifties looking to fully immerse themselves in Taylor-themed entertainment, Destination Toronto has curated a selection of events. Visitors can join the “Toronto aERAs City Tour,” participate in Taylor Swift trivia nights, or dance to her hits at the “In Our Era Dance Party.” Pop-up installations, like the Taylor’s Version booth at the One of a Kind Winter Show, will provide unique backdrops for fan photos, while themed gatherings such as the Taylgate ’24 at the Metro Toronto Convention Centre will give fans an energized pre-show atmosphere.
Those looking to elevate their Toronto experience can also brave the EdgeWalk at the CN Tower for stunning cityscape views from over 1,100 feet above downtown Toronto.
Dining with a Taylor Twist
With Toronto’s diverse food scene, fans are encouraged to go on their own culinary Eras Tour through the city. Located close to the Rogers Centre, The Well mall is a prime spot for fans to fuel up before or after the concert. In addition, several local establishments are introducing Taylor-inspired bites that will allow fans to savor Swift-themed cuisine as they explore Toronto’s vibrant neighborhoods.
Exploring Toronto Through a Swift Lens
For those wanting a deeper connection to Taylor’s music, Destination Toronto has also organized a Swift-inspired scavenger hunt. Fans will follow clues connected to her discography, giving them the chance to win exclusive Taylor Swift-themed gift boxes or the grand prize of a weekend stay at the Fairmont Royal York, a dining experience at the 360 Restaurant, and a CF Toronto Eaton Centre gift card. The event also supports the Community Music Schools of Toronto, a local charity providing free music lessons for children, merging fans’ love for Swift with the chance to give back to Toronto’s community.
A City Fit for Global Icons
“Toronto is renowned as a vibrant music city. If there’s a major international concert tour happening, you can be sure it will stop in Toronto,” said Andrew Weir, CEO & President of Destination Toronto. “Our city’s passionate, open, and inviting energy, combined with Swift’s dedicated global fans, will create an unforgettable atmosphere. We invite everyone to come experience Toronto before, during, or after this tour.”
With Swift’s presence expected to draw unprecedented crowds, Toronto is ready to roll out the “Red” carpet for fans from across Canada and beyond, promising them a memorable concert experience while showcasing all that the city has to offer.
About Destination Toronto Destination Toronto plays a vital role in Toronto’s visitor economy, which generated $8.4 billion in spending in 2023. Operating in partnership with the City of Toronto and the Greater Toronto Hotel Association, Destination Toronto is dedicated to promoting the city’s people, culture, and landmarks to inspire residents and visitors alike. For more information, visit DestinationToronto.com.
