Toca Boca x Sanrio Returns with New Characters in Whimsical In-Game Collaboration
Hello Kitty, Kuromi, Cinnamoroll, Pompompurin, and Keroppi join the Toca Boca World experience this fall
TORONTO — Fans of kawaii culture and creative play are in for a treat. The beloved collaboration between Toca Boca and Sanrio® is back—bigger, brighter, and cuter than ever. The second in-game partnership between the two global brands brings new Sanrio characters, including Cinnamoroll, Pompompurin, and Keroppi, to the Toca Boca World universe alongside returning icons Hello Kitty and Kuromi.
Following the runaway success of the first collaboration, which saw more than 292 million in-app gifts redeemed and 50 million uses of Hello Kitty-themed items, the latest update expands the Toca Boca experience with two new releases—a Style Pack and a Furniture Pack—along with a month-long free gifting event featuring ten exclusive items.
A Global Collaboration that Inspires Creativity
“Toca Boca World and Hello Kitty are a natural fit—two globally recognized brands grounded in creativity, playfulness, and self-expression,” said Mathilda Engman, Head of Creative & Brand at Toca Boca. “We saw incredible organic engagement during our first collaboration, with fans expressing genuine emotional connections through their creations. That’s what makes this partnership so special—it’s joyful, community-driven, and deeply authentic.”
The new collaboration allows players to explore themed environments inspired by Sanrio’s distinctive characters and charm. Whether hosting a Kuromi-style dance party or planning a Pompompurin-inspired brunch, fans can decorate, dress up, and celebrate friendship and imagination.
“Sanrio is delighted to expand our partnership with Toca Boca and introduce more of our characters to this imaginative world,” said Jill Koch, SVP of Brand Management and Marketing at Sanrio Inc. “Hello Kitty and her friends have always inspired creativity, kindness, and joy—values that align perfectly with the Toca Boca community.”
Available October 7 in Toca Boca World
The Toca Boca × Sanrio update officially launches on October 7, giving players worldwide the chance to experience this whimsical crossover. The update will be available via the Toca Boca World app on mobile devices.
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