Tim Hortons Launches 2025–26 NHL® Hockey Card Collection Featuring Sidney Crosby and Nathan MacKinnon
New set includes rare autographed cards, golden prize trips to the Stanley Cup® Final, and the chance to win a new car
TORONTO – Tim Hortons is once again uniting coffee lovers and hockey fans across Canada with the launch of its 2025–26 Tim Hortons NHL® Hockey Cards, produced in partnership with Upper Deck. The annual fan-favourite collection returns with a fresh 234-card set featuring the NHL’s biggest stars, new specialty inserts, and exclusive prizes — including, for the first time, the chance to win a brand-new car.
This year’s highlight cards include autographed collectibles from Sidney Crosby and Nathan MacKinnon, a signed Timbits® card featuring Logan Stankoven, a 3D lenticular card celebrating the 4 Nations Face-Off™, and Jersey Relic cards embedded with pieces of game-worn jerseys. Fans can also uncover Golden Collect to Win cards that unlock unforgettable prizes — including trips to the 2026 Stanley Cup® Final, a Hyundai KONA, and a VIP experience to meet Sidney Crosby.
“Ripping open a pack of our new hockey cards is a tradition that brings fans together,” said Hope Bagozzi, Chief Marketing Officer for Tim Hortons. “We’re looking forward to seeing guests enjoy this year’s set and connect at our Tims Hockey Card Trade Nights.”
A pack of Tim Hortons NHL® Hockey Cards is available for $1.50 with any beverage purchase (excluding espresso shots and Coca-Cola® products) or $1.99 without. Collectors can purchase a binder to store all 234 cards for $19.99 at participating Tim Hortons locations.
This year’s campaign features longtime Tims ambassadors Sidney Crosby and Nathan MacKinnon, alongside fellow Maritimer Brad Marchand and beloved goaltender Marc-André Fleury, who appears in the ad series following his recent retirement.
More ways to win: Tims NHL® Hockey Challenge™ returns
Also back this season is the Tims NHL® Hockey Challenge™, available through the Tim Hortons app. Fans can pick players they believe will score for a chance to win daily and monthly prizes, plus a season-end grand prize — a new Hyundai TUSCON. Players can also earn free coffee or tea by maintaining a seven-day streak.
Trade nights are scheduled at select Tim Hortons locations nationwide on November 6 and November 13, giving fans a chance to swap cards and connect with fellow collectors.
For full details on the new collection, prize eligibility, and Tims at Home promotions, visit timhortons.ca/hockeycards.
SOURCE Tim Hortons
Story by the GTA Today Sports & Lifestyle Desk — bringing you the latest in Canadian hockey culture, community, and collectibles. Follow us on X, Facebook, and Instagram @GTAWeeklyNews for more community and sports stories.
