Tim Hortons Introduces New Infusr™ Energy Beverages for Summer Refreshment

TORONTO – Tim Hortons has unveiled an exciting new line of energy beverages, Infusr™, designed to offer a cold, fruity, and caffeinated way to beat the summer heat. These ready-to-drink cans are infused with natural caffeine and flavors, providing a refreshing burst of energy.

Available in two enticing flavors, Blackberry Yuzu and Mango Starfruit, the Infusr™ energy beverages promise a deliciously fruity and sparkling experience. Carolina Berti, Vice President of Category and Innovation for Tim Hortons, expressed enthusiasm about the new product, saying, “We’re excited to be serving our new Infusr™ energy beverages as a way for guests to enjoy a delicious burst of summer energy on their Tims Runs. Our Infusr™ energy beverages are deliciously fruity and sparkling and made with natural caffeine and natural flavors.”

The cans of Infusr™ feature vibrant artwork by Canadian artist Avril Wu, known for her recent designs for the Tim Hortons Travel Collection of mugs and merchandise. Wu’s artwork on the Infusr™ cans beautifully depicts Canada’s natural beauty, including scenes of the Canadian Rockies and the Northern Lights. Berti praised Wu’s work, stating, “Avril did an incredible job recreating scenes of Canada’s remarkable natural beauty for our Infusr™ cans, including striking scenes of the mountains and lakes in the Canadian Rockies and the magical Northern Lights.”

The launch of Infusr™ is accompanied by a TV and social media campaign featuring Quebec dancer, choreographer, and social media star Enola Bedard, adding a dynamic touch to the product’s promotion.

While Infusr™ energy beverages are designed to provide a refreshing energy boost, it’s important to note that they may not be suitable for everyone. Consumers are advised to read the label and follow the directions for use.

SOURCE Tim Hortons