Tim Hortons Camp Day: Brewing Change for Youth Across Canada

Toronto – Tim Hortons is inviting Canadians to make a difference in the lives of underserved youth on July 17 by participating in its annual Camp Day. On this special day, 100% of the proceeds from all hot and iced coffee sales will be donated to Tim Hortons Foundation Camps, a charity dedicated to providing life-changing opportunities for young people.

Since its inception in 1987, Camp Day has expanded from a regional initiative by 58 restaurant owners in Atlantic Canada to a nationwide event that has raised over $250 million. The funds support multi-year development programs for youth, helping them reach their full potential. Last year alone, the campaign raised $12.7 million.

“We’re thrilled to be celebrating the 50th anniversary of Tim Hortons Foundation Camps this Camp Day and the incredible impact that the foundation has had in empowering and inspiring so many deserving young people year after year,” said Axel Schwan, President of Tim Hortons. “The growth opportunities and experiences delivered at our seven Tims Camps would not be possible without the support and generosity of Tims restaurant owners and guests.”

The initiative underscores Tim Hortons’ commitment to community building and youth empowerment. Over the past five decades, more than 320,000 youth have benefited from the foundation’s programs, which focus on leadership, resilience, and lifelong skills.

Caroline Barham, President of Tim Hortons Foundation Camps and a Tim Hortons restaurant owner, emphasized the importance of Camp Day. “Camp Day is the Foundation’s most important fundraiser of the year. Thanks to the dedication of restaurant owners and their guests, we are able to continue empowering youth and help them build the futures they envision for themselves.”

Former Tims Camper Brandon Hayashi shared his experience, highlighting the lasting impact of the camps. “Camp provided me with the confidence early in my adolescence to take on challenges, develop lifelong friendships, and pursue my ambitions,” said Hayashi, now a medical student. “The confidence I gained at camp laid the groundwork for developing the essential skills I need to work alongside my patients.”

Supporting Camp Day is easy. Customers can simply buy a hot or iced coffee on July 17, with all proceeds going directly to the camps. Other ways to contribute include:

• Tim Hortons Take 12: Purchase a Take 12, which includes 12 small coffees, cups, dairy, and sweeteners, perfect for sharing with coworkers or friends.
• Camp Day Bracelet or Donation Badge: Starting today, guests can purchase a Camp Day bracelet for $3 or a $2 Donation Badge, with net proceeds supporting the camps.
• Round Up in the Tims App: Use the Tim Hortons mobile app to round up orders to the nearest dollar, with the extra amount donated to the camps.
• Camp Day Donut: Available at participating restaurants in Canada for $2, with all proceeds supporting the foundation.

For those who cannot make it to a Tim Hortons location, donations can be made online at www.timscamps.com.

Join the Tim Hortons community on July 17 and contribute to making a positive impact on the lives of young Canadians, one coffee at a time.