Spin Master Partners with Ms. Rachel to Launch Educational Toy Collection

TORONTO — Spin Master Corp. (TSX: TOY), a leading global children’s entertainment company, has announced an exciting new partnership with Rachel Griffin-Accurso and Aron Accurso, the creators of the popular Ms. Rachel YouTube channel. The collaboration brings a new line of educational toys designed to support early childhood development to market, marking a significant milestone in Spin Master’s ongoing commitment to creating meaningful play experiences.

The Ms. Rachel Collection, developed in collaboration with Spin Master, Melissa & Doug®, and a team of child development experts, is inspired by Ms. Rachel’s videos that emphasize language development and the achievement of early childhood milestones. This extensive collection includes a range of toys, such as plush figures, puzzles, blocks, soft playsets, and stroller toys, each carefully designed to encourage learning and discovery in young children.

Rachel Griffin-Accurso, known to millions as Ms. Rachel, expressed her enthusiasm for the partnership. “Play is so important for little ones—it’s how they learn and discover the world around them,” she said. “I’m extremely proud of this collection of toys with Spin Master, and I can’t wait to see children and their parents and other caregivers enjoying the learning and bonding these toys will inspire.”

Highlights of the Ms. Rachel Collection:

• Ms. Rachel Surprise Learning Box: Featuring interactive scenes and soft accessories, this toy helps babies develop fine motor skills and encourages early language and speech development. (Ages 3 Months – 2+ Years)
• Ms. Rachel Speak & Sing Doll: This touch-activated doll plays words, phrases, and songs from Ms. Rachel’s videos, promoting early speech development. (Ages 6 Months – 3+ Years)
• Ms. Rachel Wooden Learning Blocks: Designed to stimulate cognitive development, these blocks feature letters, numbers, and pictures, fostering language skills and social interaction. (Ages 18 Months – 3+ Years)
• Ms. Rachel Wooden Song Puzzle: This puzzle allows children to sing along to favorite songs from Ms. Rachel’s videos while developing memory and problem-solving skills. (Ages 2 – 5+ Years)

The Ms. Rachel Collection will be available at major retailers across North America starting September 29, 2024, with a presale beginning on September 15, 2024. The collection can be previewed online at msrachel.com/play. Additional toys are set to be introduced in January 2025, expanding the range of learning tools available to parents and caregivers.

Spin Master is the global master toy licensee for Ms. Rachel toys, in a deal brokered by CAA Brand Management, a division of the Creative Artists Agency (CAA). This collaboration underscores Spin Master’s dedication to creating toys that offer both fun and educational value, aligning with the company’s mission to inspire children through play.