Spin Master Unveils All-New DORA Toy Collection for a New Generation of Explorers
TORONTO — Spin Master Corp. has launched a brand-new DORA toy collection inspired by the Paramount+ animated preschool series, marking 25 years since the groundbreaking Latina character first burst onto screens.
Developed in partnership with Paramount Consumer Products, the new toys bring Dora’s adventurous spirit to life through interactive play, music, and Spanish-language learning — introducing a new generation of preschoolers to one of the most beloved characters in children’s television.
Celebrating 25 Years of Dora the Explorer
The launch of the new toy line aligns with the 25th anniversary of Dora the Explorer, a pop-culture icon who has encouraged kids around the world to explore, learn, and embrace curiosity since 2000. Now, Spin Master is reviving that legacy with a modern twist.
“Dora is an iconic character with an enduring legacy,” said Doug Wadleigh, President of Toys at Spin Master. “Our new collection sparks exploration, encourages language learning, and celebrates Dora’s world of adventures.”
Explore the Toy Line: Interactive, Musical & Educational
Designed for children aged 3 and up, the DORA collection includes four standout products:
🏡 Explore & Play Rainforest Casita – $49.99 SRP
A multi-level rainforest playset featuring seven interactive areas, character figures (Dora and Boots), built-in sound effects, Spanish vocabulary songs, and over eight play pieces.
💃 Dance With Me Dora – $49.99 SRP
A 12-inch twirling, musical Dora doll with two interchangeable skirts and barrettes. Responds with songs and phrases that incorporate Spanish vocabulary.
🎒 My Adventure Backpack – $24.99 SRP
Dora’s iconic talking backpack with expressive eyes and mouth, complete with map, binoculars, and compass for portable play.
🎤 Rainforest Rhythms Microphone – $12.99 SRP
Sing along to Dora’s top five songs and bilingual phrases, including favourites like “We Did It” and “Todos Juntos.”
Each toy comes with a collectible card to help kids expand their Spanish vocabulary while they play.
Global Launch Begins in the U.S.
The DORA toy collection is available starting July 1st on Amazon.com, with rollout at Target and Walmart planned for later this summer. A Canadian retail launch is expected to follow.
“We are thrilled to partner with Spin Master,” said Lourdes Arocho, Senior VP of Consumer Products & Experiences at Paramount. “The DORA toy line captures everything young explorers need for their next adventure.”
Follow GTA Today on social media for more local news and updates. #GTAToday
