Snoop Dogg, Martha Stewart, and Willie Nelson Host BIC’s “Slow Burn Sessions” for 420 Weekend

In a celebration of the upcoming 420 weekend, BIC, the renowned global leader in lighters, is once again teaming up with entertainment sensation Snoop Dogg, lifestyle guru Martha Stewart, and music icon Willie Nelson for an exclusive event titled “Slow Burn Sessions.”

Set to kick off on April 19th, the “Slow Burn Sessions” will feature 4 hours and 20 minutes of exclusive content on BIC’s YouTube channel, promising viewers a chance to unwind and chill out with three celebrity-led segments, each offering its unique ambiance.

Jeany Mui, the Marketing Director of BIC Flame for Life, expressed excitement about bringing back this beloved trio for another year of celebration. “These three legends are no strangers to 420 high-jinx,” she said, referring to their successful collaboration last year.

As a gesture of appreciation to fans, BIC is offering a 20% discount on their EZ Reach lighters, available on The discount code can be found within each session and will run for a limited time only.

Martha Stewart, renowned for her culinary prowess and lifestyle expertise, expressed her delight in partnering with BIC once again. She emphasized the versatility of the EZ Reach lighter, calling it her “tried and true pot accessory.”

Mui highlighted that the “Slow Burn Sessions” are designed to be the ultimate way to relax with friends during the 420 weekend, with the EZ Reach lighter being the perfect companion for the occasion.

Willie Nelson, joining the festivities, invited viewers to spend the holiday weekend with him and his friends, promising a “very chill time.”


The return of Snoop Dogg, Martha Stewart, and Willie Nelson for BIC’s “Slow Burn Sessions” marks another exciting chapter in the collaboration between entertainment, lifestyle, and iconic brand. As the 420 weekend approaches, this event offers a unique opportunity for fans to connect with their favorite celebrities while enjoying exclusive content and special discounts. So mark your calendars and get ready to tune in for a chill weekend with the coolest crew in town.

Tiana Squire

Tiana Squire is our Leisure and Lifestyle Writer, dedicated to covering a wide array of topics including restaurants & bars, fashion, travel and tourism, family events and entertainment. With a passion for exploring and sharing the best in leisure experiences, Tiana brings her unique perspective and enthusiasm to each piece she writes. For inquiries or feedback, contact Tiana at

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