Skittles Challenges Canadians to Show Their Sweet Devotion in New Nationwide Contest
TORONTO — Skittles is turning candy fandom into commitment with the launch of its bold new campaign: Skittles Obsessed. The nationwide contest dares Canadians to prove just how far they’ll go for their favourite rainbow treat — with one devoted fan set to win over a year’s supply of Skittles.
Whether it’s painting a Skittles-themed bathroom, hosting a rainbow wedding for your cat, or getting a tattoo of your favourite lentil-sized flavour, the contest celebrates creativity and unapologetic brand love. The message? Commitment doesn’t have to be scary when it’s sugar-coated.
“Skittles fans already embrace the brand for its playful, weird, and out-of-the-box creativity,” said Patrick Zeng, Marketing Director at Mars Wrigley Canada. “So, we thought, why not reward their bold love for the brand with something just as over-the-top?”
The contest taps into Gen Z humour and culture by turning small, absurd acts of loyalty into low-stakes commitments with high-reward outcomes. Participants can enter at winsweetsummerprizes.ca/committotherainbow before the contest closes on National Skittles Day, November 4, 2025.
As part of the campaign, Skittles is also encouraging fans to share their entries on social media using #SkittlesObsessed. From custom decor to candy couture, the contest is already gaining momentum online for its colourful call to action.
The contest is part of Mars Canada’s larger summer push across its confectionery brands, aimed at bringing humour and joy to consumers coast to coast.
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