Sinai Health Foundation Launches ‘Hot and Bothered’ Campaign to Address Menopause Awareness and Funding
TORONTO – As more than half of a Canadian woman’s lifetime is spent navigating perimenopause, menopause, and post-menopause, the Sinai Health Foundation is stepping up to bring attention to the critical underfunding and lack of understanding surrounding this significant life stage. In advance of World Menopause Day on October 18, the foundation has launched its ‘Hot and Bothered’ campaign, aiming to reduce the stigma and shame associated with menopause.
The campaign features the tagline ‘Hot and Bothered’ and showcases a diverse array of prominent Canadian women from the music, film, and television industries who are proudly supporting the initiative. Notable figures like Jully Black, Amanda Brugel, and Antonia Fifi are among those who have rallied behind this cause, which can be explored further at sinaiwomenshealth.ca.
“I’m frustrated that so little research and funding have been dedicated to something so hugely important and impactful,” said Jully Black, a singer-songwriter and actress advocating for the campaign. “I’m proud to lend my voice to this critical initiative and to stand behind Sinai Health Foundation on their mission to set new global standards in patient care, research, and education through their vision to create The Centre for Mature Women’s Health.”
The foundation emphasizes that menopause is not just a women’s health issue; it’s a broader health equity concern that significantly impacts relationships, families, workplaces, and the economy. According to the Menopause Foundation of Canada, one in ten Canadian women will leave the workforce due to unmanaged menopause symptoms, highlighting the urgent need for better care and understanding.
“Perimenopause, menopause, and postmenopause have been ignored for far too long. It’s time to provide women with answers about what’s happening in their bodies and to advance care,” stated Dr. Wendy Wolfman, Director of The Centre for Mature Women’s Health at Mount Sinai Hospital. She added, “At Sinai Health, we’re answering the call to end the stigma surrounding menopause and prioritize women’s health, but to get there, we need all Canadians to join us and lend their support.”
Currently, many healthcare providers lack adequate training on menopause, and research funding in women’s health remains limited. The new centre aims to address these disparities by unifying existing clinical specialties at Mount Sinai Hospital, enhancing patient access to care and improving overall experiences. Once fully operational, the centre will double the number of patients treated annually and reduce wait times in its busiest clinics.
In collaboration with Peace Collective, the Sinai Health Foundation is also releasing limited-edition ‘Hot and Bothered’ T-shirts to raise awareness about the frustrations surrounding the lack of support for menopause. Canadians are encouraged to purchase these T-shirts from the Peace Collective website and share their own menopause experiences on social media using the hashtag #wearehotandbothered while tagging @sinaihealthfoundation.
All proceeds from the ‘Hot and Bothered’ campaign will go toward advancements in menopause care, research, and education, ultimately supporting the establishment of the Centre for Mature Women’s Health, which aims to provide the expert care that women deserve. To learn more about the campaign and make a donation, please visit sinaiwomenshealth.ca.