Seth Rogen Brings the Laughs in Skip’s New Nationwide Campaign Celebrating Canadian Convenience
Homegrown delivery app partners with Canadian comedy icon Seth Rogen to spotlight expanded retail lineup and everyday essentials — all with a uniquely Canadian twist
TORONTO — Skip, Canada’s homegrown delivery network, is putting humour at the heart of its latest national campaign with Canadian comedian, actor, and filmmaker Seth Rogen. The new ad spot — directed by Rogen’s longtime collaborator Evan Goldberg — showcases Skip’s expanded retail and convenience offerings, along with a dose of classic Canadian comedy.
The campaign builds on Skip’s brand platform, “Skip to the Good Part,” launched last year, and celebrates the company’s growth beyond restaurant delivery into new categories such as pharmacy, pet supplies, beauty, and everyday essentials. Rogen’s signature wit and charm highlight how Skip continues to bring Canadians what they crave — from their favourite local meals to must-have household items — with the tap of an app.
“Evan and I always have a lot of fun being a part of a campaign that allows us to run with an idea,” said Seth Rogen. “It’s an added bonus when we can create moments that feel relatable and unmistakably Canadian.”
In the new ad, Rogen appears in a series of movie brainstorming sessions that spiral into comic absurdity when he and Goldberg realize each problem they dream up can be solved with Skip. The campaign cleverly underscores Skip’s convenience-driven promise — helping Canadians “Skip it” and get whatever they need, wherever they are.
“No one captures Canadian spirit and humour quite like Seth Rogen,” said Rachel MacAdam, Vice President of Marketing at Skip. “His love for food, Canadian culture, and his ability to find comedy in everyday moments make him the perfect collaborator to tell our story as we enter an exciting new chapter for Skip.”
As part of the promotion, Rogen also spotlights some of his favourite Canadian delicacies — including poutine, ketchup chips, and donair — all of which can be ordered through Skip.
The campaign officially launched today nationwide across TV, digital, and social channels, marking the next evolution in Skip’s brand journey as it continues to champion Canadian culture, convenience, and community. The full long-form video is available online, alongside 30- and 15-second TV spots.
To celebrate the campaign launch, Skip is offering 50% off today only, with $15 off orders of $30 or more. Canadians can find the promo code and campaign details on Instagram (@skip_canada).
Founded in 2012 as a local startup in the Prairies, Skip has grown into one of Canada’s leading delivery networks, connecting customers in over 450 cities with 50,000+ restaurant, grocery, and retail partners. As a subsidiary of Just Eat Takeaway.com, Skip combines global technology expertise with a proudly Canadian identity — bringing people closer to their favourite meals, stores, and everyday essentials.
For more information, visit skipcanada.com/newsroom.
SOURCE Skip
Story by the GTA Today Business & Culture Desk — highlighting the best in Canadian innovation, entertainment, and lifestyle.
