Survey Finds Canadians Fully Embracing the “Homebody Economy”
Samsung Canada study reveals shift toward home-based entertainment, with 85% preferring movie nights at home
TORONTO — A new national survey commissioned by Samsung Canada has revealed that Canadians are embracing what researchers are calling the “homebody economy” — a growing trend of staying in, upgrading home entertainment spaces, and transforming living rooms into the heart of leisure and culture.
According to the 2025 Homebody Economy Report, conducted by Edelman Canada for Samsung, 85% of Canadians prefer movie nights at home over going out, and 55% say they’d rather invest in their entertainment setups than spend on external experiences like concerts or theatres. Nearly half (47%) now consider their entertainment space the most important room in their home.
“The rise of the homebody economy is changing the way Canadians live and spend,” said Pat Bugos, Senior Vice President of Sales and Marketing for Samsung Canada’s Consumer Electronics Division. “We’re seeing living rooms become the new theatres and stadiums — and increasingly, the new gaming arenas. TVs are no longer just for watching shows and sports; they’re the gateway to a broader world of immersive entertainment at home.”
Gen Z Leading the Shift
The report finds that Gen Z Canadians are driving this transformation, with 51% seeking a true theatre experience at home and 38% viewing their TV as the centre of a connected lifestyle. Younger Canadians are also more likely to plan purchases around major cultural moments, such as sports championships and streaming premieres — reinforcing how central entertainment technology has become to everyday life.
“That’s exactly what we’re addressing with Samsung OLED and Vision AI,” Bugos added. “Samsung OLED delivers exceptional picture quality, while Vision AI adapts in real time — enhancing movies, sports, and gaming to rival and even surpass out-of-home experiences.”
The Living Room as Canada’s New Cultural Hub
From sports watch parties to gaming marathons, the study highlights how home entertainment has evolved from passive viewing to active social connection. Two-thirds of respondents (65%) said they feel overwhelmed by too many streaming platforms, while nearly half (49%) are drawn to TVs that offer personalized content recommendations to simplify the experience.
Across all demographics, picture quality remains the top priority when purchasing a new television — ranking higher than price or screen size.
Samsung says this shift underscores how technology and lifestyle trends are converging, as Canadians increasingly seek immersive experiences that keep them connected while staying at home.
About the Study
The findings are based on a 10-minute online survey conducted in both English and French by Edelman Canada among 1,500 Canadians who are part of the Leger opinion panel. The research took place between July 28 and August 6, 2025, and provides one of the clearest insights to date into the evolving habits shaping post-pandemic consumer behaviour.
To learn more about Samsung’s OLED lineup, visit Samsung.ca/OLED-TV.
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