Ryan Reynolds Teams Up with Tim Hortons to Launch New Breakfast Box Across Canada and the U.S.
Toronto — Canada’s favourite breakfast spot just got a Hollywood twist. In a new multi-campaign collaboration, Ryan Reynolds and Tim Hortons have launched a limited-time Ryan’s Scrambled Eggs Breakfast Box, now available at participating locations across Canada and the United States.
Created in partnership with Reynolds’ production company Maximum Effort, the campaign features a tongue-in-cheek commercial riffing on the actor’s film set “rider” — including not just eggs and Tims coffee, but a jar of fresh Vancouver air.
“There’s something really special about having the chance to collaborate with such an iconic and beloved Canadian brand,” said Reynolds. “When I visited the Tim Hortons Test Kitchen, I took my role very seriously — by which I mean I ate an irresponsible amount of eggs. And honestly? I regret nothing.”
The Ryan’s Scrambled Eggs Breakfast Box includes:
🍳 Two scrambled eggs made with 100% Canadian freshly cracked eggs
🥓 A choice of sausage crumble or bacon strips
🥔 Crispy hashbrowns
🌶️ Tim Hortons’ signature chipotle sauce
It’s made to order and designed to deliver great taste and value for Tims fans on the go.
“Ryan has been a great partner… leaning into his own love of the Tims brand,” said Hope Bagozzi, Chief Marketing Officer at Tim Hortons. “This collaboration is a fun way to offer a uniquely Tims morning meal.”
The launch coincides with buzz around the upcoming film Deadpool & Wolverine, offering a pop culture tie-in with Reynolds’ signature humour and Canadian pride.
For more info or to try it yourself, visit your nearest participating Tim Hortons or check out the commercial now airing on TV and social platforms.
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