RONA Unveils Tilley Tuff: Affordable, High-Performance Workwear Collection
Montreal, QC – Home improvement retailer RONA has launched an exclusive line of workwear, Tilley Tuff, designed to combine durability, flexibility, and style for Canadians engaged in home and construction projects. Created in collaboration with renowned brand Tilley, the collection introduces over 60 innovative items, from practical work shirts and pants to outdoor-ready jackets and accessories.
With a focus on functionality and everyday comfort, the Tilley Tuff line aims to cater to both professional contractors and DIY enthusiasts. The collection is made from a polyester-nylon blend, featuring technology-driven materials that offer wind and water resistance, UPF 50+ sun protection, and quick-drying capabilities. Designed for the ever-changing Canadian climate, Tilley Tuff’s adaptable mid-layers provide heat regulation and breathable insulation without adding extra bulk.
Doug Young, Chief Merchandising Officer at RONA inc., highlighted the significance of the launch. “This is our first foray into workwear, and we’re thrilled to reinvent Canadian workwear for all seasons,” Young said. He emphasized the collection’s modern design and advanced fabric technologies that address a gap in the market for high-performance yet affordable workwear. “Tilley Tuff showcases innovation and quality at a great value and is exclusively available at our RONA+ and RONA stores,” Young added.
The workwear’s design prioritizes comfort and durability, contrasting with the often rigid and uncomfortable cotton options commonly found. Key features such as hidden mesh ventilation and water-repellent finishes make the items versatile for a range of environments, from job sites to casual wear.
Standout Products in the Tilley Tuff Collection Include:
- Tilley Tuff Legacy Men’s T-Shirt with Pocket: Made from sand-colored cotton, priced at $24.99.
- Tilley Tuff Utility Pant in Black: Durable cotton construction, priced at $59.99.
- Tilley Tuff Quilted Work Jacket in Sage Nylon: Lightweight but insulating, priced at $79.99.
- Tilley Tuff Tech Shield Pant: Soft shell fabric with eight functional pockets, priced at $79.99.
- Tilley Tuff Flannel Button-Down Work Shirt in Brown Plaid: Traditional look with modern flexibility, priced at $39.99.
- Tilley Tuff Lined Sleeveless Vest in Sand Cotton: Ideal for layering, priced at $69.99.
According to Young, the collection is built to withstand “everyday adventures and projects,” offering long-lasting value to Canadians. RONA plans to expand the Tilley Tuff line, with new items scheduled for release each spring and fall, including collections designed for a wider audience.
For more details and to browse the Tilley Tuff collection, visit www.rona.ca.
