Quesada Burritos & Tacos Launches Bold New “Zero Forks Given” Campaign
Montreal, QC – Quesada Burritos & Tacos, a Canadian-grown Mexican fast-food chain, is taking a bold new approach with the launch of its national “Zero Forks Given” campaign.
Rolling out across Canada on September 8, the campaign aims to spotlight Quesada’s unapologetically flavourful burritos and tacos through a mix of humour, irreverence, and big personality.
Campaign Details
The campaign includes a series of lighthearted television commercials airing on multiple national networks through April 2026. These ads are supported by a robust social media rollout designed to engage audiences with everyday scenarios that take a cheeky twist—all punctuated by Quesada’s new tagline: “Zero Forks Given!”
“We wanted to capture what makes Quesada different: big, bold burritos that demand two hands – and full attention,” said Angelo Ragas, Brand Leader for Quesada. “This campaign captures that feeling unapologetically, while staying true to our roots as a Canadian brand that loves good food and doesn’t take itself too seriously.”
A Playful Brand Identity
By leaning into its playful side, Quesada is inviting Canadians to embrace the joy of eating messy, hearty, hand-crafted burritos and tacos. The brand says the new campaign reflects its commitment to fun, flavour, and a distinctly Canadian perspective in the competitive quick-service restaurant sector.
About Quesada
Founded in Toronto in 2004, Quesada Burritos & Tacos has grown into a 100% Canadian brand serving authentic, house-made Mexican-inspired meals. Known for fresh salsa and guacamole prepared in-house, Quesada’s menu blends traditional flavours with hand-prepared recipes. Its tagline “To the Mex” reflects the brand’s mission to deliver bold, satisfying food experiences.
For more information on the campaign and menu, visit quesada.ca.
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