Leisure and LifestyleTravel & Tourism

PortsToronto Launches New Edition of Award-Winning Campaign “It’s My Airport”

TORONTO – PortsToronto, the owner and operator of Billy Bishop Toronto City Airport, has unveiled the latest edition of its award-winning campaign, “It’s My Airport.” This innovative campaign features candid experiences shared by real passengers and employees, highlighting the airport’s significance as a convenient travel hub and a vital piece of infrastructure for the City of Toronto.

The campaign, recognized with a Canadian Public Relations Society (CPRS) Toronto Achieving Communications Excellence (ACE) Award for Marketing Communications Campaign of the Year in 2023, aims to showcase genuine stories from those who travel to or work at the downtown airport. Participants in the campaign were unscripted and unpaid, sharing authentic testimonials about their experiences.

Key Themes and Features:

  • Proximity and Accessibility: Passengers and staff frequently mention the airport’s closeness to downtown Toronto, with many appreciating the ability to walk or bike to the airport.
  • Customer Service: Friendly and helpful service is a recurring highlight in the shared stories.
  • Sustainability Practices: The airport’s commitment to sustainability is a key focus.
  • Economic and Community Impact: The campaign emphasizes the airport’s role in economic development, community investment, and providing crucial links to northern and remote communities.
  • Career Opportunities: The stories also shed light on the various career paths and opportunities available at the airport.

The campaign features diverse stories, such as Marc, a nurse traveling to northern Ontario to provide essential medical care; Ann and Jay, a couple who connected through the airport and got engaged there; and Armin, who was inspired to become a pilot after visiting the airport during its annual Doors Open event.

Campaign Reach:

Running for seven weeks with potential extensions on certain platforms, “It’s My Airport” will be featured across social media, print, out-of-home (OOH) advertising, and online channels. Digital OOH screens within the airport will also be part of the campaign.

Deborah Wilson, Vice President of Communications and Public Affairs for PortsToronto, expressed her enthusiasm: “These stories are genuine, authentic, and moving. Who better to speak to the benefits and experience at Billy Bishop Toronto City Airport than the passengers, partners, and staff who use this airport? We are thrilled to be able to share these stories.”

For more information or to submit your own “It’s My Airport” story, visit It’s My Airport.

Tiana Squire

Tiana Squire is our Leisure and Lifestyle Writer, dedicated to covering a wide array of topics including restaurants & bars, fashion, travel and tourism, family events and entertainment. With a passion for exploring and sharing the best in leisure experiences, Tiana brings her unique perspective and enthusiasm to each piece she writes. For inquiries or feedback, contact Tiana at tiana.squire@gtaweekly.ca.

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