Po Athletic Launches “Endless Summer” Haircare Line Co-Developed with Olympic Star Summer McIntosh

TORONTO — Canadian skincare brand Po Athletic has unveiled its latest innovation: Endless Summer, a new natural shampoo and conditioner line designed specifically for athletes. Developed in collaboration with Olympic and world champion swimmer Summer McIntosh, the line addresses the daily hair challenges faced by active individuals.

“There are so many ways athletes, like me, are hard on their hair—whether that’s sun, sweat, daily washing or chlorine,” said McIntosh. “It’s been fun to work with Po Athletic to develop a shampoo and conditioner that’s gentle enough to use daily and gives me smooth, shiny, healthy hair no matter what I’m doing.”

Crafted in Canada using high-performance, all-natural ingredients, the Endless Summer formula includes ChomaVeil™ and caffeine—both clinically proven to strengthen and thicken hair. Additional ingredients include glycerin, jojoba esters, and naturally derived cleansing agents from sugar cane and coconut, designed for athletes who wash their hair frequently due to chlorine exposure or intense workouts.

“Summer brought incredibly valuable insights into the development of Endless Summer,” said Chris Brachman, co-founder of Po Athletic. “Her experience helped us create a product that athletes of all levels can use to have great hair while protecting it from the elements.”

Each product comes in a 100ml recyclable aluminum tube, packaged in a recycled kraft box. The shampoo and conditioner are available now at poathletic.com.

The launch builds on Po Athletic’s mission to meet the skincare and personal care needs of athletes and active people. Their growing product line includes a facial cleanser, muscle recovery gel, workout wipes, and natural deodorant—formulated to combat the effects of UV exposure, sweat, chlorine, and pollution.

About Summer McIntosh

At just 17 years old, Summer McIntosh is already a three-time Olympic champion and one of Canada’s most decorated swimmers. She made history at the 2024 Paris Olympics, followed by record-breaking wins at the 2024 World Aquatics Championships in Budapest. Named World Aquatics Female Swimmer of the Year and Canadian Press Female Athlete of the Year, McIntosh is recognized globally for her achievements and influence in sport.

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