PERRIER Unveils MAISON PERRIER Forever: A New Chapter in Premium Beverage Innovation
North York, ON – In a move set to redefine the landscape of premium beverages, PERRIER, Canada’s leading sparkling water brand, has announced the launch of MAISON PERRIER, introducing two distinct lines – MAISON PERRIER Forever and MAISON PERRIER Chic.
Building on over a century of dedication to quality and craftsmanship, PERRIER’s foray into this new territory marks a significant milestone for the brand. Lisa Beausoleil, President of Waters at Nestlé Canada, expressed excitement about the launch, stating, “Maison Perrier represents PERRIER’s commitment to delivering modern, elegant, and flavorful beverage options to our valued consumers.”
MAISON PERRIER Forever offers a fusion of vivid bursting bubbles and natural fruit flavors, providing consumers with a unique, zero sugar taste experience. With flavors like Lychee and Pineapple joining established favorites such as Lemon, Lime, and Orange, this line promises to refresh and elevate any moment.
Meanwhile, MAISON PERRIER Chic presents a range of sophisticated mocktails designed to cater to discerning tastes. Crafted in collaboration with bartenders, these beverages offer a luxurious and refreshing alternative to traditional alcoholic drinks, with options like THE PEACH SPRITZER and THE MOJITO tantalizing the palate with their blend of concentrated juices and natural flavors.
To add star power to the launch, PERRIER has enlisted the talents of globally renowned actress Lily Collins as the brand ambassador and Béatrice Martin, also known as Cœur de pirate, as the Quebec brand ambassador. Their involvement underscores the brand’s commitment to sophistication and cultural relevance.
Both Collins and Martin will feature prominently in a multi-channel campaign aimed at showcasing the allure and sophistication of MAISON PERRIER. This campaign, spanning television, digital channels, and transit ads across Canada, seeks to engage consumers and drive interest in the brand’s offerings.
The MAISON PERRIER Forever range is already available for purchase at major retailers nationwide, with the Chic range set to hit Canadian shelves this summer. Consumers can also enjoy PERRIER’s unflavored natural spring water products, further cementing the brand’s position as a leader in the premium beverage market.
As PERRIER ventures into this new chapter of innovation, it reaffirms its commitment to delivering exceptional experiences to consumers across Canada and beyond. With MAISON PERRIER, the future of refreshment and sophistication has never looked brighter.
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