Osmow’s™ x Doritos® Launch “The Walking Shawarma™” – A Bold Summer Collab
North America’s fastest-growing shawarma chain and the iconic snack brand reimagine portable dining with a crunchy, fiery twist
TORONTO – Osmow’s™, North America’s fastest-growing shawarma chain restaurant and Doritos®, the No. 1 flavoured tortilla chips brand in Canada, today announced an unexpected, yet delicious summer collaboration that will disrupt the portable food scene. The Walking Shawarma™ is a limited-time innovation that transforms a bag of Doritos® Sweet Chili Heat!® tortilla chips into a vessel for Osmow’s signature shawarmas.
The Walking Shawarma™ takes the viral ‘Walking Taco’ concept that has generated over 64 million TikTok posts and has given it a bold, Middle Eastern and Mediterranean makeover. This Canadian-exclusive creation features a finely carved shawarma protein (such as Falafel, Chicken, Lamb and Beef) and layers it on a bed of crunchy Doritos® Sweet Chili Heat!® tortilla chips, topped with fresh ingredients, mozzarella cheese, Osmow’s signature Rocks™ and drizzled with Osmow’s™ famous sauces – all served directly in the Doritos® bag for Canadians to take on-the-go.
“This collaboration demonstrates how breakthrough mashups and culinary magic become possible when restaurants tap into PepsiCo’s diverse portfolio of dynamic flavours, textures, and brands,” said Kelly Bateman, Director of Culinary Marketing, PepsiCo Foods Canada. “The Walking Shawarma is proof that our brands, like Doritos Sweet Chili Heat!, can do more than complement a meal, they can completely redefine it.”
Available starting today for a limited time in over 200 Osmow’s locations across Canada, The Walking Shawarma offers complete customization so Canadians can make it their own. The interactive dining experience encourages customers to experiment, mix and enjoy their creation on-the-go.
“The Walking Shawarma offers our guests a one-of-a-kind experience, combining two iconic brands into one delicious meal available exclusively at Osmow’s this summer,” said Ben Osmow, CEO at Osmow’s. “Partnering with PepsiCo Foods Canada lets us push the boundaries of our menu by combining our signature shawarma and sauces with the spicy-sweet crunch of Doritos – it’s a flavour pairing our customers are going to love.”
Ready to experience the crunch? Canadians can visit their nearest Osmow’s location and try The Walking Shawarma™ all summer long. Prices may vary by location.
SOURCE Osmow’s
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