OREO Cakesters Double Chocolate Launches with Immersive Pop-Up at CF Toronto Eaton Centre

OREO Cakesters Double Chocolate debuts with a limited-time immersive Soft Factory experience in downtown Toronto.

Toronto residents will be among the first in Canada to experience OREO’s newest indulgence—both on shelves and in person—when the brand brings its OREO Cakesters Soft Factory to the downtown core later this month.

OREO has unveiled OREO Cakesters Double Chocolate, a new addition to its soft-baked lineup, pairing chocolate-flavoured crème with two pillowy chocolate cake layers. To mark the launch, the brand is hosting a free, limited-time immersive consumer activation at CF Toronto Eaton Centre from January 28 to February 1.

The new flavour builds on the Cakesters format—a softer reinterpretation of the classic OREO—designed for snackers looking for a richer, more indulgent experience. Double Chocolate joins the existing Original and Golden varieties now available at participating retailers across Canada.

A Factory Built Around “Soft”

The Toronto pop-up, called the OREO Cakesters Soft Factory, invites visitors into a playful, interactive environment where softness takes centre stage. Guests will sign a tongue-in-cheek NDA (National Dunking Agreement) before entering the experience, which walks visitors through a whimsical journey inspired by the making of OREO Cakesters.

Inside, attendees can sample the new Double Chocolate flavour, explore interactive installations, and help “fix” mischievous factory machines along the way. The experience concludes with a Surprise Blind Box finale, offering limited-edition merchandise including plush items and accessories, with a rare golden prize that includes a chance to win Toronto Maple Leafs tickets.

The activation also features multiple photo-friendly moments designed for social sharing, reinforcing OREO’s focus on playful, experiential engagement.

A Toronto-Focused Launch

“Chocolate lovers are in for a treat with OREO Cakesters Double Chocolate,” said Uzair Saqib Khan, Mondelēz Canada. “Soft, rich, and full of chocolatey goodness, it’s a snack too irresistible to put down. We’re also excited to bring the launch to life with the OREO Cakesters Soft Factory—a surprise-filled experience where fans can explore the magic behind every Cakester.”

By placing the activation at one of Canada’s busiest shopping destinations, the brand is positioning the launch as both a retail and cultural moment, tapping into Toronto’s appetite for limited-time experiential pop-ups.

Event Details

• What: OREO Cakesters Soft Factory

• Where: CF Toronto Eaton Centre, 220 Yonge Street

• When: January 28 – February 1, 2026

• Hours:

  • Jan. 28–31: 10:00 a.m. – 9:00 p.m.

  • Feb. 1: 10:00 a.m. – 7:00 p.m.

• Admission: Free

OREO Cakesters Double Chocolate is now available nationwide in boxes containing five packs of two cakes, making them easy to share—or keep all to yourself.

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