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Ontario Cottage Market Sees Varied Trends Amidst Demand Surge

Toronto ON – As the allure of cottage living continues to captivate Ontarians, the provincial cottage market is experiencing a wave of diverse trends, according to insights from RE/MAX Canada’s latest report. Despite affordability concerns, the majority of cottage owners are holding onto their properties, driving demand primarily from local buyers seeking waterfront retreats and ample outdoor space.

The report reveals a near-even split among Ontario markets favoring buyers, sellers, or experiencing balanced conditions, mirroring trends observed in 2023. While most owners are retaining their cottages, popular markets like Muskoka and Haliburton County are witnessing a flurry of sales, setting them apart from other regions in the province.

Families emerge as the primary demographic driving demand in nearly all markets surveyed, highlighting the enduring appeal of cottage living for those seeking quality time and outdoor activities. Young couples are also making a significant impact, particularly in sought-after regions like Muskoka and Haliburton County, while retirees continue to play a role in driving activity, albeit to a lesser extent.

Interestingly, out-of-province buyers are less prevalent in Ontario compared to other provinces, with the exception of Kenora and Lake-of-the-Woods, which sees interprovincial buyers primarily from Manitoba.

Waterfront properties remain in high demand across Ontario, followed by properties offering expansive outdoor space and reliable Wi-Fi access, reflecting the evolving lifestyle preferences shaped by remote work and digital connectivity.

Year-over-year, the cottage market has seen fluctuations in average prices, with some regions experiencing declines while others witness significant increases. Notable price increases have been observed in Manitoulin & French River, Simcoe County, Haliburton County, and Peterborough and The Kawarthas, with the latter recording a staggering 93.1 percent surge in average prices.

Looking ahead, RE/MAX brokers and agents anticipate further price increases in 72 percent of Ontario’s recreational markets by the end of 2024, with sales also expected to grow across the board. Regions like Grand Bend, Haliburton County, Simcoe County, and Peterborough and The Kawarthas have already seen promising year-over-year sales increases in the first quarter of 2024, signaling continued growth momentum in the cottage market.

Despite economic uncertainties, the resilience of Ontario’s cottage market underscores the enduring appeal and investment potential of recreational properties, offering a retreat from urban life and an opportunity for families to create cherished memories amidst nature’s beauty.


The findings from RE/MAX Canada’s report on the Ontario cottage market shed light on the evolving dynamics and enduring appeal of recreational properties in the province. Despite affordability concerns and economic uncertainties, the demand for cottages remains robust, driven primarily by families seeking quality time and outdoor experiences.

The near-even split among Ontario markets favoring buyers, sellers, or experiencing balanced conditions reflects the diverse landscape of the cottage market, with regional variations in price trends and buyer demographics. Regions like Muskoka and Haliburton County stand out for their significant sales activity, highlighting the enduring popularity of these sought-after destinations.

As remote work and digital connectivity continue to shape lifestyle preferences, waterfront properties with ample outdoor space and reliable Wi-Fi access remain in high demand across the province. This trend underscores the importance of adapting to changing consumer preferences and market dynamics to capitalize on emerging opportunities in the cottage market.

Overall, the outlook for Ontario’s cottage market remains optimistic, with further price increases and sales growth anticipated in the coming year. As Ontarians continue to seek refuge in nature and invest in recreational properties, the cottage market is poised for continued resilience and growth in the years to come.

Julien Jean-Pierre

Julien Jean Pierre is a licensed real estate professional with extensive experience in the Greater Toronto Area (GTA). He brings a wealth of expertise and a genuine passion for helping clients achieve their real estate goals. As a trusted contributor to GTA Today, Julien provides valuable insights into the dynamic GTA market. Clients appreciate his commitment to excellence and personalized service. For inquiries and feedback, contact Julien at

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