Nike and LEGO Launch Global Partnership With New Dunk Set, Apparel, and Interactive Experiences
The LEGO® Nike Dunk set drops July 1 in Canada, with Nike x LEGO footwear, apparel, and global play activations rolling out through the summer.
TORONTO — What started as a dream collaboration for fans is now a full-fledged global movement: Nike and the LEGO Group have officially launched their first-ever joint initiative, bringing together two of the world’s most iconic brands in sport and play.
The multi-year partnership kicks off with the highly anticipated release of the LEGO® Nike Dunk set on July 1, a bold 1,180-piece collectible that transforms the legendary sneaker into a brick-built display model, complete with stash compartments, a basketball toy, and the exclusive B’Ball Head minifigure. The set is now available for pre-order at LEGO.com/Nike and will retail for $129.99 CAD in Canada.
But the partnership doesn’t stop at building blocks.
A Full Collection of LEGO x Nike Products
On August 1, Nike will launch the Air Max Dn x LEGO® Collection, a playful and stylish line of sneakers and apparel inspired by LEGO’s signature studs and minifigure designs. Then on September 1, fans can get their hands on the Nike Dunk Low x LEGO® Collection, part of a broader apparel and accessories drop. Additional Nike x LEGO items will be revealed later in the fall, making this one of the most ambitious crossover collaborations of the year.
Immersive Global Experiences for Kids and Families
Nike and LEGO are also joining forces to promote active and creative play around the world. The initiative includes interactive activations like the Nike and LEGO Play Arena at LEGOLAND® California Resort, open June 7–11. Children can design LEGO athlete trading cards, build their own basketball jerseys, and test their skills on the court — all included with general admission.
Additional experiences are planned in London (July 19–27) during the summer football season, Shanghai and Beijing, and other cities, including the construction of Nike Grind playgrounds made of recycled shoes.
A’ja Wilson Joins the Movement
WNBA star and three-time MVP A’ja Wilson has signed on to support the campaign, helping inspire kids to embrace creativity, sport, and fun.
“I have loved playing with LEGO bricks since I was a kid,” Wilson said. “I know that my creativity and play helped me not only in sports but also at school and in life.”
The Bigger Picture: Play for All
Both brands are united in their commitment to kids’ wellbeing and have backed efforts for the United Nations to designate June 11 as the International Day of Play. From building shoes to building dreams, the partnership is about more than just cool products — it’s about impact.
“At Nike, we are dedicated to fueling the potential of kids through play,” said Cal Dowers, VP of Global Kids at NIKE, Inc.
“Our partnership with the LEGO Group reinforces our commitment to inviting all kids to play.”
For more, visit LEGO.com/Nike or Nike.com/LEGO.
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