MUCHO Burrito Launches New Plant-Based “Shiitake Carnitas” Across Canada

Canadian chain redefines plant-based dining with a Made-in-Casa mushroom creation

TORONTO — MUCHO Burrito is expanding its Modern Mexicana menu with a bold new plant-based option: Shiitake Carnitas. Crafted from slow-roasted shiitake mushrooms and a short list of natural, recognizable ingredients, the new addition replaces MUCHO’s previous plant-based crumble — delivering a richer, more authentic taste experience designed to satisfy both vegetarians and flexitarians alike.

The latest innovation reflects MUCHO Burrito’s ongoing commitment to culinary creativity and real food simplicity — values the brand calls Made-in-Casa, a philosophy that prioritizes freshness, flavour, and handcrafted preparation.

“We’re not trying to imitate meat. We’re celebrating ingredients that are delicious in their own right,” said Luca Gerace, Director of Culinary at MUCHO Burrito. “We’re introducing a new way to experience mushrooms. Slow-roasted, full of flavour, and Made-in-Casa. It’s a product that’s true to who we are and how we cook.”

Real Food, Real Flavour

Made from whole shiitake mushrooms, the new Shiitake Carnitas are cooked low and slow to achieve a tender, pulled texture that pairs perfectly with MUCHO’s freshly made salsas and toppings. The product is free from GMOs, preservatives, and artificial additives, aligning with growing consumer demand for clean-label, whole-food ingredients.

Unlike many plant-based alternatives designed to mimic meat, MUCHO’s approach puts mushrooms at the centre of the plate — celebrating their natural umami flavour as a stand-alone option rather than a substitute. Diners can enjoy Shiitake Carnitas in burritos, bowls, quesadillas, or tacos, available now at participating locations nationwide.

Culinary Innovation the MUCHO Way

The launch marks another milestone in MUCHO Burrito’s evolution under its Modern Mexicana platform, which combines authentic Latin culinary traditions with contemporary tastes and inclusivity. Every menu update is designed to offer more inspired, handcrafted choices that stay true to the brand’s Made-in-Casa promise: real food, prepared fresh daily, with bold flavour in every bite.

Founded in 2006, MUCHO Burrito has grown to more than 145 locations across Canada, making it one of the country’s leading Mexican-inspired quick-service restaurant brands.

For more information or to find a location, visit muchoburrito.com.

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