Molson Launches “Performance Enhancing Canadians” Contest to Boost Fan Support for Winter Sports
Molson Performance Enhancing Canadians contest sends fans to winter sporting events to boost Canadian athletes
Molson is rallying Canadian sports fans this winter with a new national contest designed to put more supporters in the stands and give athletes a proven competitive edge.
According to research cited by Molson Coors Beverage Company, athletes can see performance improvements of up to 10 per cent when competing in front of vocal, engaged fans. Building on that insight, the company has launched Performance Enhancing Canadians, a nationwide initiative aimed at sending hundreds of fans to winter sporting events across the country.
The program invites Canadians to become “Performance Enhancing Canadians” by entering at molson.ca/PEC, with hundreds of prizes available. These include ten all-expenses-paid trips to major winter sporting events, along with additional fan experiences offered through social media and at select bars and restaurants.
Molson says the initiative is about more than giveaways—it is designed to harness the unifying power of sport and amplify national pride at a time when Canadian athletes are competing on major winter stages.
“Supporting Canadian sports and their athletes has been part of Molson’s DNA for generations,” said Leslie Malcolm, Vice President of Marketing at Molson Coors Beverage Company, in a statement. “This program is about taking that spirit one step further and bringing everyone in to support our Canadian athletes and remind them our country is behind them.”
The campaign builds on Molson’s long-standing presence in Canadian sports, a legacy that dates back to the 1950s. Over the decades, the company has played a foundational role in professional leagues and teams across the country, including long-term partnerships in hockey and football, and more recently, its support of women’s professional sport.
As Canada’s oldest brewery, Molson has positioned the new campaign as an extension of that history—one focused on investing in fans as much as athletes. By filling seats and turning arenas louder, the company hopes to create an atmosphere that fuels performance while strengthening the shared experience of Canadian sport.
Canadians interested in participating can enter the contest now through Molson’s website and follow along on social media for additional chances to win throughout the winter season.
Source: Molson Coors Beverage Company
Follow GTA Today on social media for more local news and updates. #GTAToday
