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Mercedes-Benz Unveils North America’s First AMG Brand Centre at Toronto Queensway Dealership

Toronto, ON – Mercedes-Benz has set a new benchmark in automotive retail with the inauguration of the first AMG Brand Centre in North America at its Toronto Queensway dealership. This groundbreaking 12,540 square meter facility, showcasing the latest in luxury automotive retail design, is a testament to the brand’s commitment to innovation and customer experience.

The grand opening event, titled “Driving Your Future at Mercedes-Benz Toronto Queensway,” was not just about showcasing cars but also about inspiring young minds. Local youngsters from Big Brothers Big Sisters had the privilege of hearing motivational talks from Canadian motorsport personalities, Demi Chalkias and Marc Lafleur. Their stories of triumph over adversity resonated deeply with the audience, emphasizing the power of passion and perseverance.

The AMG Brand Centre itself is a marvel of design, featuring a private lounge, dedicated delivery area for AMG vehicles, and expert staff trained to provide an immersive experience for enthusiasts. The bold and dynamic ethos of the Mercedes-AMG brand is reflected in every aspect of the centre’s architecture and décor.

Adjacent to the AMG Brand Centre is the state-of-the-art Mercedes-Benz Toronto Queensway dealership, embodying the brand’s vision for the future of automotive retail. With its transparent façade, seamless integration of digital platforms, and spacious layout, the dealership aims to redefine the car-buying experience.

“In Canada, approximately one out of every five passenger vehicles retailed is an AMG.” said Andreas Tetzloff, CEO, Mercedes-Benz Canada. “By creating a space where enthusiasts can be immersed in the track-bred world of Mercedes-AMG, the team at Mercedes-Benz Toronto Queensway is investing in our customers and their passion for performance luxury.”

Joe Zanchin, Founder and Chairman of Zanchin Automotive Group, expressed pride in expanding their partnership with Mercedes-Benz Canada, stating, “Mercedes-Benz offers an exceptional, unique take on modern luxury, and we’re excited to offer Canadians a new dealership experience with North America’s first AMG Brand Centre.”

The event was not just about celebrating a milestone but also about giving back to the community. Mercedes-Benz Canada’s partnership with Big Brothers Big Sisters of Canada underscores its commitment to mentoring and supporting youth across the country.

In conclusion, the Mercedes-Benz Toronto Queensway dealership represents more than just a place to buy cars; it’s a hub of innovation, inspiration, and community engagement, setting a new standard for luxury automotive retail.


The unveiling of the AMG Brand Centre at the Mercedes-Benz Toronto Queensway dealership marks a significant moment not only for automotive enthusiasts but also for the wider community. The event’s emphasis on inspiring young people through mentorship and motivational talks demonstrates the brand’s commitment to making a positive impact beyond the showroom floor.

The investment in state-of-the-art facilities and customer experience reflects a broader trend in the automotive industry, where brands are increasingly focusing on creating immersive retail environments. By combining luxury with innovation and community engagement, Mercedes-Benz is not only setting a new standard but also reinforcing its position as a leader in the automotive world.

As the automotive landscape continues to evolve, it will be fascinating to see how other brands respond to this shift towards experiential retail and community involvement. In the meantime, the Mercedes-Benz Toronto Queensway dealership stands as a shining example of what the future of automotive retail could look like.

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