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McDonald’s Canada Launches Limited-Time Minecraft Movie Meals Ahead of April Film Release

March 21, 2025 Tiana Squire 0 Comments 2 min read

TORONTO — McDonald’s Canada is taking fans on a pixelated adventure this spring with the launch of A Minecraft Movie Meal and Happy Meal®, just in time for the theatrical release of A Minecraft Movie on April 4. Available starting April 1 at participating restaurants nationwide (excluding Quebec), the limited-time offerings bring the world of Minecraft into the McDonald’s universe — with exclusive collectibles, themed packaging, and digital in-game content.

For adult fans, the Minecraft Movie Meal includes a choice of a Big Mac®, 10-piece Chicken McNuggets®, or a McSpicy™ sandwich — all made with Canadian-sourced beef or chicken — along with medium fries, a medium drink, and one of six exclusive collectibles inspired by McDonald’s icons and Minecraft gameplay. Each item comes in specially designed pixelated packaging and includes a scannable code that unlocks skins in the Minecraft Marketplace.

Collectibles include:

Big Mac Crystal
Birdie Wings (Elytra-inspired)
Fry Helmet
Grimace Egg
Soda Potion
Zombie Hamburglar

The launch also introduces the Nether Flame Sauce, a fiery new dip made with cayenne, chili pepper, garlic, and sweet notes, designed to pair with Chicken McNuggets®. Rounding out the themed meal is the new Apple Shake, made with apple syrup and McDonald’s vanilla soft serve.

“We’re thrilled to launch A Minecraft Movie Meal in Canada and offer our fans a fun and unique experience,” said Francesca Cardarelli, Chief Marketing Officer at McDonald’s Canada, in a statement. “This campaign is all about blending the world of Minecraft with our iconic McDonald’s menu and McDonaldland characters.”

Younger fans can dive into the block-building world through the Minecraft Movie Happy Meal, which includes one of 12 film-inspired toys — including collectible characters like Creeper, Steve, Bee, and Pink Sheep — or a Minecraft Adventures activity book. Each item comes with a code to unlock a web-based game at www.happymeal.com, extending the movie experience beyond the restaurant.

The global collaboration spans 100 countries and marks McDonald’s latest entertainment-themed meal rollout, following previous partnerships with major movie releases and video game franchises.

A Minecraft Movie, directed by Jared Hess and produced by Warner Bros. Pictures, Legendary Pictures, Mojang Studios and others, hits theatres across Canada and the U.S. on April 4.

For more information about the promotion, visit mcdonalds.ca.

SOURCE McDonald’s Canada