OREO Launches Marvel-Inspired Cookie Packs Across Canada Featuring Colour-Changing Crème
Marvel OREO cookies debut with colour-changing crème and 32 superhero embossments
TORONTO — OREO is expanding its pop-culture collaborations with the launch of MARVEL OREO Stuf of Legends Cookies, a new limited-edition release arriving in stores across Canada on February 2.
The collaboration brings together OREO and Marvel in a multi-pack rollout designed for fans and collectors, combining interactive storytelling with a first-of-its-kind cookie innovation. The release includes three special-edition cookie packs, each illustrated by Marvel Comics artist Todd Nauck and themed around iconic Marvel characters.
Inside the packs, consumers will find a record-breaking 32 unique cookie embossments, featuring characters from the Avengers, Spider-Man, X-Men, and Fantastic Four. According to the company, this marks the largest number of unique cookie designs ever produced by OREO in a single collection.
In addition to the collectible designs, the cookies introduce a new colour-changing crème, offering an interactive twist intended to enhance the fan experience with each bite.
“OREO cookies and Marvel superheroes both have the unique ability to bring people together, spark joy, and create meaningful moments for fans,” said Peter Verlinden, Director of Cookies at Mondelēz Canada. “This collaboration unites two iconic brands to create an immersive experience where fans become active participants connecting with their favourite Marvel characters through OREO.”
Each of the three MARVEL OREO Stuf of Legends packs plays a role in an interactive Marvel-inspired storyline. Beginning February 2, fans can scan a QR code on the packaging, visit Oreo-marvel.ca, or follow @oreo_canada on Instagram to unlock additional content and discover hidden surprises tied to the collaboration.
The new cookies will be available at major retailers nationwide for a limited time, marking OREO’s latest effort to merge snack innovation with entertainment-driven engagement.
Source: Mondelēz International
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