Lenny Kravitz to Headline UEFA Champions League Final Kick Off Show Presented by Pepsi at Wembley Stadium
Toronto – In an electrifying announcement, Pepsi® and UEFA have revealed that legendary rock musician Lenny Kravitz will take center stage at the UEFA Champions League Final Kick Off Show presented by Pepsi. Scheduled for June 1st at the iconic Wembley Stadium in London, this event marks the eighth consecutive year of collaboration between Pepsi and UEFA, promising an unforgettable experience for football and music enthusiasts alike.
Renowned for his dynamic stage presence and genre-defying sound, Lenny Kravitz is set to captivate audiences with a performance just moments before the commencement of the UEFA Champions League Final, the pinnacle of club football. With a career spanning decades and numerous Grammy awards under his belt, Kravitz’s upcoming album, “Blue Electric Light,” scheduled for release on May 24th, has already generated considerable anticipation among fans and critics alike.
To amplify excitement for Kravitz’s performance, Pepsi will unveil a vibrant short film titled ‘Wembley Is Blue | Lenny Kravitz x UCL Final Kick Off Show by Pepsi.’ The film captures Kravitz painting the walls of Wembley Stadium in Pepsi Blue, setting the stage for his exhilarating performance against the backdrop of one of football’s most iconic venues.
Expressing his enthusiasm for the event, Kravitz stated, “I’m really looking forward to my performance for the UEFA Champions League Final Kick Off Show presented by Pepsi in London, a city which holds a special place in my heart.” His sentiment resonates with fans worldwide as anticipation builds for what promises to be a spectacle to remember.
Eric Melis, VP of Global Brand Marketing – Pepsi at PepsiCo, emphasized the brand’s commitment to merging music and football, stating, “Lenny Kravitz is someone who is constantly giving the best that he has to offer and spreading love and humanity in all his work, he lives by our ‘Thirsty For More’ philosophy.” Similarly, Guy-Laurent Epstein, UEFA marketing director, expressed pride in the partnership’s ability to elevate the UEFA Champions League Final with world-class entertainment.
The UEFA Champions League Final Kick Off Show presented by Pepsi will be broadcasted globally, allowing millions of viewers to tune in and witness the fusion of sports and music on an unprecedented scale. Fans can catch the action via their local broadcaster or the official UEFA YouTube channel, while staying engaged with Pepsi’s social media channels for exclusive updates and behind-the-scenes content.
As the countdown to the UEFA Champions League Final begins, anticipation mounts for Lenny Kravitz’s performance, promising a memorable prelude to one of football’s most prestigious events. Stay tuned for further coverage as GTA Today brings you the latest updates on this unmissable spectacle at Wembley Stadium.