LEGO Brings Soccer Superstars to Life Ahead of World Cup with New Minifigure Collection
LEGO soccer stars sets bring Ronaldo Messi Mbappé and Vini Jr to life
TORONTO — The LEGO Group is expanding its global sports lineup with a new football-themed collection, transforming some of the world’s biggest players — including Cristiano Ronaldo, Lionel Messi, Kylian Mbappé, and Vinícius Júnior — into LEGO minifigures for the first time.
The launch arrives as anticipation builds for the FIFA World Cup 2026, offering fans a new way to engage with the sport through collectible builds and display pieces.
From the Pitch to the Living Room
The new LEGO Editions football sets are designed to appeal to a wide audience, combining buildable models with collectible elements that highlight each player’s career and signature moments.
The lineup includes two primary categories:
- Football Highlights – smaller, display-ready builds featuring stylized bases inspired by each player’s country and identity
- Football Legend – larger, more detailed builds designed for collectors
Each set includes a LEGO minifigure, themed base design, and collectible plaque, along with hidden “easter eggs” referencing key milestones in each athlete’s journey.
Spotlight on Global Icons
Among the featured releases:
- Cristiano Ronaldo’s set incorporates a CR7-inspired base with Portugal’s national colours
- Kylian Mbappé’s build highlights France’s iconic number 10 jersey
- Lionel Messi’s set reflects Argentina’s colours and his legendary career moments
- Vinícius Júnior’s design features Brazil’s colours and a goal-scoring pose
For collectors, premium builds include larger-scale versions of Ronaldo and Messi in dynamic poses, offering multiple display configurations.
Messi Celebration Set Anchors Premium Line
The standout in the collection is the Lionel Messi Celebration set, a large-scale 3D wall display inspired by his iconic number 10 jersey and victory pose.
Designed as a statement piece, the set emphasizes display value, blending LEGO’s building experience with sports memorabilia-style presentation.
Rolling Launch Across Canada
The LEGO Editions football collection will begin rolling out May 1, with additional releases arriving June 1, available through LEGO stores, LEGO.ca, and select retailers across Canada.
Part of a Broader Global Campaign
The release is part of LEGO’s wider football initiative, which includes global pop-up experiences and interactive activations aimed at connecting fans with the sport through creativity and play.
As soccer continues to grow in popularity across Canada — particularly with the World Cup approaching — the collection reflects a broader trend of sports merchandise evolving into interactive and collectible experiences.
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