LEGO Group’s Le Florist Flower Truck Brings Valentine’s Day Magic to The Well
Toronto – This Valentine’s Day, the LEGO Group is inviting Torontonians to celebrate love in a creative and interactive way at the Le Florist Flower Truck activation. The event, set to take place at The Well on Friday, February 7, and Saturday, February 8, from 11 a.m. to 7 p.m., will transform Wellington Square into a vibrant LEGO-inspired garden.
The Le Florist Flower Truck is a mobile florist shop bursting with colour and creativity, featuring unique floral arrangements crafted from the LEGO Botanicals Collection. Visitors can explore an immersive space filled with stunning floral window displays, flower trollies, and interactive workshops where they can design their own LEGO Botanicals gift.
Attendees will have the opportunity to craft personalized LEGO flower stems inspired by their loved ones, whether for a partner, a close friend, or even as a self-love gesture. The event will also feature themed parklets, including the Garden of Connection, the Garden of Serenity, and the Garden of Resilience, each offering a unique reflection on love and relationships.
A highlight of the activation is the onsite builder and florist demonstration station, where LEGO experts and florists will guide participants in combining LEGO Botanicals with fresh flowers. Guests can also browse and purchase items from the LEGO Botanicals Collection, making it easy to find a meaningful Valentine’s Day gift.
The Le Florist Flower Truck offers plenty of Instagram-worthy moments, with mirrored panels and a striking floral mural providing the perfect backdrop for capturing memories. Whether attendees are looking to craft a heartfelt gift, explore a unique floral experience, or simply immerse themselves in the beauty of LEGO’s creative world, this activation promises to be a memorable way to celebrate love.
The event will take place at Wellington Square at The Well, near Mandy’s, with access from Wellington Street West. Entry is free, and visitors are encouraged to share their creations and experiences on social media using LEGO’s official event hashtags.
For those looking for a fun and engaging Valentine’s Day activity, the Le Florist Flower Truck is set to be a must-visit destination in Toronto this weekend.
