LEGO Group Partners with Formula 1 to Launch Exclusive Collection of Racing Sets

TORONTO — The LEGO Group has announced a multi-year partnership with Formula 1® to celebrate the 75th anniversary of the iconic motorsport. Kicking off in early 2025, the collaboration introduces a series of LEGO® sets inspired by all 10 Formula 1 teams, offering fans of all ages a unique way to engage with the excitement of F1 racing through creative LEGO play.

The collection spans several popular LEGO product lines, including LEGO Speed Champions, LEGO City, LEGO DUPLO, and LEGO Collectibles. Each set is designed to capture the essence of Formula 1, from its high-speed thrills to the behind-the-scenes action.

A Set for Every Fan

For racing enthusiasts, the LEGO Speed Champions sets provide a detailed and immersive building experience, featuring race cars modeled after vehicles from each of the 10 F1 teams. Fans who enjoy recreating the vibrant atmosphere of race weekends will appreciate the LEGO City sets, which include pit stops, team garages, and transport vehicles.

Younger builders can join the action with the LEGO DUPLO F1 Team Race Cars & Drivers set, designed for hands-on, family-friendly Grand Prix™ play. The LEGO Collectibles range will feature mini versions of each team’s race cars, offering a fun and compact way for fans to collect and showcase their F1 pride.

Innovation Meets Creativity

Julia Goldin, Chief Product and Marketing Officer of the LEGO Group, expressed excitement about the partnership, highlighting its potential to inspire fans worldwide. “Together, we’re creating products that ignite curiosity and foster a love of engineering and speed in builders of all ages,” said Goldin. “Our goal is to bring families together to build, explore, and share their passion for the sport, offering something truly special for everyone.”

Release Dates and Availability

The highly anticipated sets will roll out in stages:

• LEGO DUPLO and LEGO City sets hit shelves on January 1, 2025.
• LEGO Speed Champions sets follow on March 1, 2025.
• LEGO Collectibles will debut on May 1, 2025.

The full collection will be available at LEGO.ca/F1, LEGO retail stores, Walmart stores across Canada, and Amazon.ca.

This partnership marks the first collaboration between LEGO and Formula 1, blending the excitement of motorsport with the timeless appeal of LEGO play. For families, fans, and collectors alike, this collection promises a thrilling way to celebrate the legacy of F1 racing.