Leisure and Lifestyle

LEGO Group Launches New Gaming Sets Blending Digital and Physical Play

Toronto, ON – The LEGO Group is set to elevate playtime experiences with the launch of an innovative new range of LEGO® gaming sets, which seamlessly blend digital gaming and physical play. This initiative comes on the heels of the Play Well study, revealing that 70% of parents report their children enjoy transitioning their digital adventures into the physical realm.

Beginning January 1, 2025, LEGO will introduce over 12 new gaming sets featuring iconic franchises such as LEGO Fortnite, LEGO Sonic the Hedgehog, LEGO Super Mario, LEGO Minecraft, and LEGO Animal Crossing. These sets aim to encourage children to recreate their favorite characters and narratives in tangible form, enhancing creativity and interactive play.

Among the highlights of the upcoming release is the much-anticipated LEGO Super Mario: Mario Kart™ set, which allows players to race against familiar foes in a dynamic gaming experience. Additionally, the new lineup will include thrilling offerings from LEGO Sonic, LEGO Minecraft, and LEGO Animal Crossing, providing fans with new adventures to explore.

To celebrate the launch, LEGO is partnering with popular gaming influencers Jelly, Macro, Aimsey, and TrixyBlox to host unique LEGO gaming challenges. Fans will have the opportunity to see the new sets in action on the LEGO YouTube channel, showcasing their functionality and creative potential.

LEGO’s commitment to inspiring the builders of tomorrow through play reflects a growing understanding of the importance of imaginative engagement in child development. The company aims to provide children with the tools to extend their digital narratives into the physical world, offering a rich, multifaceted play experience.

For more information about the new LEGO gaming sets and to stay updated on upcoming releases, visit the official LEGO website.

Tiana Squire

Tiana Squire is our Leisure and Lifestyle Writer, dedicated to covering a wide array of topics including restaurants & bars, fashion, travel and tourism, family events and entertainment. With a passion for exploring and sharing the best in leisure experiences, Tiana brings her unique perspective and enthusiasm to each piece she writes. For inquiries or feedback, contact Tiana at tiana.squire@gtaweekly.ca.

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