LEGO Group Brings Creativity to the 407 ETR Family Weekend at the National Bank Open
Toronto – Families looking for a fun and creative way to spend the long weekend need look no further than the 407 ETR Family Weekend at the National Bank Open. The LEGO Group is hosting an exciting activation that promises to be a highlight of the event, bringing joy and creativity to visitors of all ages.
The LEGO activation features an immersive pop-up store and build centre that will captivate both children and adults. Attendees can participate in interactive build sessions, contributing to a large-scale group LEGO build, and meet Noel Straatsma, the Master Model Builder from LEGOLAND® Discovery Centre Toronto.
The 407 ETR Family Weekend at the @NBOtoronto is just around the corner! Join us for a weekend packed with thrilling tennis action and family-friendly festivities. 🎈 Visit https://t.co/5yH7NsOnkn to learn more! pic.twitter.com/xnuW1iDDsg
— 407 ETR (@407ETR) July 26, 2024
Interactive Build Sessions and Group Build
Visitors can engage in hands-on LEGO building activities, exploring their creativity and engineering skills. The interactive build sessions are designed to be fun and educational, offering participants the opportunity to construct their own unique creations. Additionally, families can collaborate on a massive LEGO structure, showcasing the power of teamwork and collective imagination.
Meet-and-Greet with a LEGO Master
One of the highlights of the activation is the chance to meet Noel Straatsma, the Master Model Builder from LEGOLAND® Discovery Centre Toronto. Noel’s expertise and passion for LEGO building will undoubtedly inspire both young and old, providing insights into the world of professional LEGO design.
A Free, Family-Friendly Event
This activation is a free event, making it an accessible and enjoyable outing for families. It offers a perfect opportunity for parents and children to bond over creative play, fostering a sense of togetherness and community. The LEGO Group’s initiative aligns with its mission to inspire and develop the builders.
