LEGO Botanical Collection Reflects Shift Toward Experience-Based Mother’s Day Gifting

LEGO Botanical Collection Mother’s Day gifts reflect shift toward experience-based giving

TORONTO — As Mother’s Day approaches, new consumer trends suggest a shift in how Canadians are choosing to celebrate, with a growing focus on experience-based gifting over traditional items.

According to a 2025 forecast from NielsenIQ, shoppers — particularly Millennials and Gen Z — are moving away from transactional gifts and toward presents that emphasize connection and shared moments.

Moving Beyond Traditional Gifts

While flowers remain a staple of Mother’s Day, the report indicates that some consumers are reconsidering their value, opting instead for gifts that last longer or offer a more interactive experience.

This trend is reflected in offerings like the LEGO Botanical Collection, which reimagines floral gifting through buildable, long-lasting designs that double as both creative activities and home décor.

Unlike traditional bouquets, these sets are designed to be assembled, shifting the focus from the final product to the process of building together.

A Focus on Shared Experiences

One of the collection’s centrepieces is the LEGO Botanical Collection Flower Wall, an 879-piece buildable display that can be mounted and customized.

The set includes a variety of floral elements such as roses, hydrangeas and camellias, and is intended to be assembled collaboratively — aligning with the broader trend toward shared, experience-driven gifts.

Smaller sets, such as Daisies, offer simpler builds suited for casual gifting, while larger options like the Tulip Bouquet, Sunflower Bouquet, and Pretty Pink Flower Bouquet provide more detailed construction projects that can be completed over extended periods.

Across the collection, adjustable stems and customizable designs allow users to personalize the final display.

Gifting Trends Reflect Changing Priorities

Retail analysts note that this shift in consumer behaviour reflects a broader cultural change, where emotional value and time spent together are increasingly prioritized over material value.

For families, this means gifts that encourage interaction — whether through building, crafting or shared activities — are gaining traction.

The LEGO Botanical Collection positions itself within this space, offering an alternative to traditional gifting by combining creativity, personalization and longevity.

A New Take on Mother’s Day

As Mother’s Day continues to evolve, the emphasis appears to be moving toward creating moments rather than simply exchanging gifts.

Products that support this approach — particularly those that blend creativity with lasting value — are expected to play a larger role in seasonal shopping trends.

For Toronto consumers, the availability of these sets offers a local example of how global brands are adapting to changing expectations around gifting and connection.

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