Knix Launches Revolutionary Customizable Shapewear Collection
TORONTO — Canadian intimate apparel brand Knix has announced the launch of the world’s first customizable shapewear collection, setting a new standard in the industry. Known for its commitment to product innovation, Knix introduces the collection featuring its patented PerfectCut™ technology, allowing wearers to adjust leg lengths and back plunge areas in up to eight different ways without fraying or rolling.
Joanna Griffiths, Founder and President of Knix, highlighted the significance of this launch in a rapidly evolving fashion landscape. “The global shapewear industry is targeted to reach over $3 billion by 2031, and I’m proud that Knix offers the first and only customizable shapewear to the market,” she said. “With fashion and style ever-evolving, it can be hard to find the right undergarments that keep up, so we’re thrilled to unlock this new staple for every person’s wardrobe.”
The new collection includes innovative designs such as the Scoop Neck Shaper Bodysuits, which provide built-in bra support and can be customized to lower the back plunge area. With three cut sections, customers can adjust the depth according to their preferences without sacrificing smoothing and contouring benefits.
Another standout piece is the Open Bust Mid-Thigh Shaper Bodysuit, which can be adjusted to lower the back by up to 12 inches while being worn. This bodysuit also allows for the thigh area to be shortened by 2-6 inches, accommodating a variety of garment styles and lengths. Its open bust design offers flexibility for wearers to use their favorite bra or go for extra low necklines.
Jules Power, Senior Design Director at Knix, expressed excitement over the launch, stating, “We’re so thrilled to offer customers the first-of-its-kind, customizable shapewear! True to Knix, these new designs have undergone rigorous wear-testing, performance improvements, and have addressed feedback to ensure we’re always meeting the needs of our customers.”
The Knix shapewear collection is available in sizes XS to XXXXL++ and comes in three versatile colors: Black, Warm Sand, and Sola. Prices start at $90 USD / $115 CAD. Consumers can purchase these innovative products at retail locations across Canada and the United States or online at knix.com and knix.ca.
