Knix Launches Empowering “Out of Office” Swimwear Campaign Featuring Female Founders

TORONTO — Toronto-based intimates and activewear brand Knix is making waves with the launch of its new swim collection and “Out of Office” campaign, a bold celebration of women founders and body confidence. The campaign highlights four inspiring entrepreneurs: Deepica Mutyala (Live Tinted), Babba Rivera (Ceremonia), Katie Sturino (MegaBabe), and Natalie Dusome (Poppy & Peonies).

The campaign showcases Knix’s new sculpt fabric, engineered for comfort, support, and confidence, with silhouettes designed to flatter every body. With sizes ranging from XS to 4XL and styles like high-cut bikini bottoms and asymmetrical one-pieces, the collection is built to move with the wearer. Select pieces also include the brand’s signature leakproof technology and offer UPF 50+ sun protection.

“This campaign represents more than just swimwear – it’s a celebration of women who are unapologetically powerful,” said Knix founder and president Joanna Griffiths in a release. “Even the busiest women deserve time to disconnect, recharge and feel supported — and we designed this collection with that in mind.”

Available in striking colours such as Wild Cat (leopard print), Deep Orchid, and Espresso, the collection is now available online at knix.ca and at retail locations across Canada. Prices range from $45 to $135 CAD.

To mark the launch, Knix is offering exclusive gifts with purchase for Club Knix members. Shoppers who buy from the swim collection online can receive limited-edition items from the campaign’s partner brands, including a cosmetic bag from Poppy & Peonies and skincare from Live Tinted and Ceremonia.

Founded in 2013, Knix continues to redefine the intimates category with innovation, inclusivity, and boundary-breaking design. The brand’s latest campaign reinforces its mission of empowering women — in and out of the office.

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