KATSEYE Joins Toca Boca World in Groundbreaking Music-Fueled Collaboration
TORONTO – In a first-of-its-kind collaboration, global pop sensation KATSEYE has entered the vibrant digital universe of Toca Boca World, marking the game’s debut of celebrity guest characters and ushering in a new era of music-infused, self-expressive gameplay.
Launched June 10, the partnership between Spin Master’s Toca Boca® and the internationally diverse KATSEYE music group introduces exclusive in-game content, playable characters, iconic outfits, and fan-focused events that celebrate cultural individuality, identity, and connection.
“This collaboration is all about finding your people, owning your style, and having fun while doing it,” said Emil Ovemar, co-founder of Toca Boca and Head of Play. “Toca Boca and KATSEYE come together in a fun mix of culture, music, and entertainment—bringing our global communities even closer through shared values of inclusivity and self-expression.”
Six Stars, One Stage
The six-member group—Daniela (Atlanta), Lara (New York), Manon (Zurich), Megan (Honolulu), Sophia (Manila), and Yoonchae (Seoul)—brings their distinctive flair to the Voxella Festival™ stage within Toca Boca World. Players will see each member arrive one by one, ultimately unlocking the group’s first in-game track.
A custom KATSEYE-themed music player features four tracks including the chart-topping “Touch” (with over 100 million Spotify streams), “Debut,” “I’m Pretty,” and a soon-to-be-released new single dropping July 2.
“Our fans have been a part of our journey since the beginning. Now, they can explore our music, style, and spirit in Toca Boca World,” said KATSEYE in a joint statement. “This is a celebration of uniqueness, fun, and being proud of who you are.”
A Digital Playground of Empowerment
Players can further immerse themselves with the KATSEYE Style Pack, which includes 12 outfits and hairstyles inspired by each member’s real-life look—down to personal details like Lara’s bindi and Daniela’s birthmark. A free gift event delivers digital rewards such as rehearsal bags, posters, tumblers, charms, and more—all wrapped in KATSEYE-themed packaging.
“This is about more than just music and culture—it’s about empowerment,” said Mathilda Engman, Head of Creative & Brand at Toca Boca. “Players can not only see KATSEYE in Toca Boca World, but be part of the magic.”
Available Now Through August 26
The limited-time experience is available now in Toca Boca World, played by more than 60 million monthly users globally. The collaboration signals Toca Boca’s continued expansion into music and cultural storytelling within safe, creative play spaces for kids, tweens, and teens alike.
Learn more at www.tocaboca.com
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