José Bautista and Mary Brown’s Chicken Join Forces for a Grand Slam Partnership
TORONTO – In an exciting collaboration that unites two iconic brands, legendary former Toronto Blue Jays slugger José Bautista has teamed up with Mary Brown’s Chicken for the return of its beloved Batter’s Box menu item. This partnership is set to thrill both baseball fans and fried chicken enthusiasts across Canada.
Mary Brown’s Chicken, renowned as Canada’s premier fried chicken destination, has been an Official Partner of the Toronto Blue Jays and their Official Chicken Restaurant for five years. Now, the brand has forged a new multi-year partnership with Bautista, who is celebrated for his remarkable career with the Blue Jays. Bautista, a six-time All-Star and three-time Silver Slugger, set the franchise’s single-season home run record in 2010 with 54 homers, a record that still stands. Known affectionately as Joey Bats, he hit 288 homers during his 10 seasons in Toronto and was honored by being added to the Blue Jays’ Level of Excellence in 2023.
“I’m thrilled to be stepping back into the batter’s box and entering a partnership with Mary Brown’s, a proud Canadian brand” said José Bautista, former Toronto Blue Jays player. “Toronto and all of Canada has always been a special place for my family and me, and it’s a great opportunity to reconnect with fans of the game across the country over the coming years.”
Jeff Barlow, Chief Marketing Officer at MBI Brands, expressed his enthusiasm for the partnership: “As longtime fans of José, we couldn’t be more excited about teaming up with him to promote our famous hand-cut and hand-breaded signature chicken. We’re also pleased to announce the return of our beloved Batter’s Box to our stores across Canada. This Toronto Blue Jays-branded offer is a great way to share a delicious meal with loved ones at an affordable price as you cheer on Canada’s team.”
The Batter’s Box meal, perfect for sharing among two to three people, is priced at $21.99 plus tax and includes:
- Six pieces of fresh Signature Chicken, available in Original, Spicy, or Honey BBQ
- Medium Taters, handcrafted from fresh Canadian potatoes
- Two oven-fresh Biscuits
- Medium Gravy
Starting June 4th, 2024, the Batter’s Box will be available at Mary Brown’s Chicken locations across Canada, excluding MB Express and Rogers Centre locations. Fans can also order the Batter’s Box through the MB App and Skip, the exclusive third-party delivery partner for this meal.
For more information, visit www.marybrowns.com.
™ TORONTO BLUE JAYS, bird head design, uniform, and all related marks and designs, as well as the photograph, are trademarks and/or copyright of Rogers Blue Jays Baseball Partnership (“RBJBP”). © 2024 RBJBP. (CNW Group/Mary Brown’s Chicken)
