Johnnie Walker Blue Label Ice Chalet Brings Après Ski Elegance to Canada

TORONTO – Johnnie Walker, the world’s leading Scotch whisky brand, has unveiled the Johnnie Walker Blue Label Ice Chalet, a limited-edition release designed to celebrate the après ski tradition. Now available at select liquor stores across Canada, this rare blend brings a luxurious taste of winter to whisky lovers and ski enthusiasts alike.

Inspired by “Blue Hour,” the serene post-ski moment when slopes give way to social gatherings, this exclusive release is a partnership between Johnnie Walker and luxury skiwear brand Perfect Moment. The collaboration marries the whisky’s iconic craftsmanship with Perfect Moment’s bold design aesthetic, resulting in a bottle that’s as striking as its contents.

The Ice Chalet bottle features Perfect Moment’s signature star logo and houndstooth pattern set against a deep blue background. Each purchase includes a reversible cross-body bag designed by Perfect Moment, seamlessly blending style with functionality. Additionally, Perfect Moment has launched a capsule collection of skiwear for men and women, inspired by the Ice Chalet and available through the brand’s online store.

Johnnie Walker Blue Label Ice Chalet is crafted with rare whiskies distilled during Scotland’s coldest winters, including selections from renowned high-altitude distilleries such as Dalwhinnie, Clynelish, and Brora. According to Master Blender Emma Walker, the blend offers “notes of cinnamon-spiced apple, warm cloves, and subtle Alpine smoke,” creating a rich and velvety Scotch. With only one in 10,000 casks meeting the criteria for this blend, the Ice Chalet embodies the brand’s commitment to quality and exclusivity.

To celebrate the launch, Johnnie Walker will host a pop-up experience at Holt Renfrew on Bloor Street from December 11 to 23. Guests will have the opportunity to sample the rare blend, purchase bottles, and personalize their selections.

“We’re thrilled to introduce Johnnie Walker Blue Label Ice Chalet in partnership with Perfect Moment, bringing Johnnie Walker to the forefront of the luxury Après Ski occasion,” says Nadia Niccoli, head of marketing at Diageo Canada. “This launch beautifully captures the spirit of Canadian winter with its bold, nuanced flavours and elegant design. In collaboration with Perfect Moment, we’ve crafted an immersive experience for whisky lovers.”

The Ice Chalet is part of Johnnie Walker’s Cobalt Series, a collection of premium whiskies that highlight the brand’s innovation and cultural partnerships. It follows the 2023 release of Johnnie Walker Blue Label Elusive Umami, continuing the brand’s tradition of pushing the boundaries of Scotch whisky.

For those seeking a luxurious addition to their winter celebrations, Johnnie Walker Blue Label Ice Chalet is available now at participating Canadian liquor stores, while supplies last.