Joe Fresh and Crayola Launch Colourful Throwback Collection for Back-to-School Season

Joe Fresh, Crayola, and Life at Home™ revive nostalgic crayon colours in a vibrant new back-to-school collection for kids and adults across Canada.

TORONTO — Canadian fashion brand Joe Fresh and homeware line Life at Home™ have teamed up with Crayola to bring a nostalgic burst of colour to wardrobes and lunchrooms across the country. Their new limited-edition Crayola Collection revives iconic retired crayon shades like Dandelion Yellow, Blizzard Blue, and Magic Mint, just in time for back-to-school shopping.

Available online and in select Loblaw-affiliated stores, the line features over 65 colourful pieces for adults, kids, toddlers, and babies. From cozy sweatshirts and gender-neutral t-shirts to backpacks and lunch containers, the collection blends vintage crayon hues with functional, everyday design.

“Colour is a big part of our DNA at Joe Fresh,” said Meghan Lengyell, Vice President of Marketing at Joe Fresh. “We were inspired by Crayola’s retired colours to create a fresh, colourful collection that includes cute tees and sweats, along with easy lunch bags and food containers to make back to school a little more fun.”

The lifestyle component—developed with Loblaw’s Life at Home™ brand—offers matching accessories like lunchboxes, water bottles, and backpacks, available exclusively in stores. With Crayola’s help, the collaboration aims to do more than just inject colour into fashion—it also stirs up joyful childhood memories.

“This collaboration is about more than just fashion – it’s about celebrating and bringing colour to everyday moments,” said Margot Somerville, Director of Product, Marketing & Communications at Crayola Canada. “Every piece is designed to spark joy, ignite creativity, and bring back cherished childhood memories for the whole family.”

The collection offers gender-free sizing, with apparel ranging from XXS to XXL for adults, S–XL for kids, 2–5T for toddlers, and 0–24 months for babies. The homeware items under Life at Home™ are only available in-store.

To browse the full collection or find participating stores, visit joefresh.com.

Follow GTA Today on social media for more local news and updates. #GTAToday