Jeep Launches Yearlong “Twelve 4 Twelve” Campaign With Debut of 2026 Wrangler Moab 392

V8-powered limited edition kicks off Jeep’s 85th anniversary celebrations with monthly model reveals

AUBURN HILLS, Mich. — Jeep® is celebrating 85 years of legendary off-road heritage with a bold new initiative — unveiling a new limited-edition Jeep Wrangler model on the 12th of every month for the next 12 months. The campaign, titled “Twelve 4 Twelve,” begins with the debut of the 2026 Jeep Wrangler Moab 392, a high-powered tribute to the brand’s enduring spirit of adventure and capability.

Orders for the Moab 392 open this month, with a starting MSRP of $79,995 (plus destination). The launch also introduces Jeep’s new global marketing series, “Operation Airdrop,” a digital campaign inspired by the brand’s military roots and parachute history — complete with AI-generated visual effects by 1986 Studios.

85 Years of Adventure

Jeep’s yearlong “Twelve 4 Twelve” celebration marks a milestone: eight and a half decades of continuous production and innovation.

“Starting today, the Jeep brand will unveil a new limited-edition Wrangler model on the 12th of each month for the next 12 months,” said Bob Broderdorf, CEO of Jeep. “Each release will embody the boldness, authenticity, and adventurous spirit that defines our brand.”

The first release, the Wrangler Moab 392, honors the 60th anniversary of Utah’s Easter Jeep Safari, as well as the iconic terrain of Moab, one of the world’s most celebrated off-roading destinations.

The 2026 Jeep Wrangler Moab 392: A Purpose-Built Powerhouse

Powered by a 6.4-litre HEMI® V8 engine, the Wrangler Moab 392 delivers 470 horsepower and 470 lb-ft of torque, reaffirming Jeep’s commitment to raw performance and capability. Key features include:

• 17-inch beadlock-capable wheels and 35-inch all-terrain tires

• 4.56 axle ratio and Selec-Trac full-time 4×4 system

• Two-mode dual exhaust and cold-air intake hood with water separator

• Heated Nappa leather seats and premium Alpine audio system

• 12.3-inch infotainment screen with built-in navigation

• Available upgrades: Sky One-Touch power top, 8,000 lb. Warn winch, and all-weather mats

The Moab 392’s design pays homage to its rugged lineage, combining body-color hardtop and black tow hooks with molded fender flares and rock protection sill rails.

“Operation Airdrop” Campaign Takes Flight

The accompanying “Operation Airdrop” campaign connects Jeep’s present with its past. The initiative recalls the parachuting of the Willys MB during World War II — a moment that cemented Jeep’s reputation for freedom and durability.

“Each special-edition release will serve as a symbolic airdrop — uniting product, place, and purpose,” said Olivier Francois, Global Chief Marketing Officer of Stellantis.

Viewers following Jeep’s social channels and website can discover clues about each future release by “following the feathers” — a nod woven throughout the campaign’s creative visuals.

Continuing a Legacy of Freedom and Capability

The Wrangler Moab 392 marks only the beginning of Jeep’s 12-month celebration. The next limited-edition Wrangler will be unveiled on December 12, continuing the countdown toward the brand’s official 85th anniversary in 2026.

With more than seven million Wranglers sold globally, Jeep remains synonymous with off-road excellence, adventure, and freedom — values that continue to define the brand nearly nine decades after its first military deployment.

For more information, visit www.jeep.com or follow Jeep on Facebook, Instagram, X (Twitter), LinkedIn, and YouTube.

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