Iceberg Vodka Launches “Foraging Deeper Connections” Campaign to Inspire Meaningful Conversations
TORONTO — Iceberg Vodka is inviting Canadians to look below the surface with a new campaign aimed at sparking genuine human connection in an increasingly digital world.
Titled “Foraging Deeper Connections”, the campaign debuted this month and encourages Canadians—especially Gen Z, Millennials, and Gen X—to move beyond surface-level interactions and rediscover the value of authentic, in-person dialogue.
The campaign was filmed in Toronto and features real people—not actors—sharing personal stories while crafting cocktails with Iceberg Vodka. Drawing inspiration from the brand’s namesake, the visuals reflect the hidden depths of an iceberg, symbolizing the unseen layers within all of us.
“This campaign is about moving beyond small talk and embracing the stories and emotions that make relationships strong,” said Karen Lai Drake, Senior Brand Manager at Iceberg Vodka.
Iceberg Vodka President Steve Ciccolini described the campaign as a reflection of the brand’s ethos. “Like an iceberg, people have layers; the most meaningful parts of who we are lie beneath the surface,” he said. “We hope this campaign inspires Canadians to be present and re-explore deeper, more authentic connections.”
To broaden its reach, the brand is partnering with digital creators to encourage audiences to share their own conversations and connection moments online. The campaign will be featured across digital and social media platforms over the next three months.
Iceberg Vodka, made using water from Newfoundland and Labrador icebergs, is known for its smoothness and Canadian craftsmanship. With this new campaign, the brand is leaning into emotional storytelling to redefine how Canadians connect—one conversation at a time.
SOURCE Iceberg Vodka
